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AFL - Australian Football League Tech Stack
National sports organizer managing grassroots and elite Australian football
The AFL operates across multiple tiers—from grassroots participation programs (Auskick, school clinics) through to elite competition and venue management. The hiring mix skews heavily operational (23 of 47 roles), with growing venue and hospitality demand driven by Marvel Stadium ownership; tech stack is media and analytics-focused (Google Analytics 4, Adobe Creative Suite, MuleSoft integration), reflecting a broadcast and fan-engagement organization rather than a tech-first one. Pain points center on participation retention, volunteer burnout, and operational scaling across states.
Tech Stack 14 technologies
Core StackAdobe Premiere Pro After Effects MuleSoft Google Analytics 4 CapCut Photoshop Instagram TikTok YouTube Word Outlook Excel PowerPoint Microsoft Office
What AFL - Australian Football League Is Building
◆Challenges
- Increasing participation levels
- Commercial performance
- Building self-sufficiency in clubs
- Facility demands in victoria
- Increasing oval capacity
- Reducing volunteer strain
- Streamlining brand approval process
- Operational scalability
- Optimising digital ecosystem performance
- Retaining participants in community clubs
▲Active Projects
- Auskick program
- Superkick program
- School clinics
- School football competitions
- Shared service sales models across venue & function and premium programs campaigns
- Partner hospitality programs across all stadium & afl premium membership and hospitality products
- Introducing kids to the game
- Telstra footy country grants drive
- Commercial signage program
- Digital measurement ecosystem architecture
Hiring Activity
45 roles · 30 in 30d
Department
Seniority
Notable leadership hires: Venue Growth Lead
Company intelligence
