Foot scanning hardware and custom footwear for retail and wellness clinics
Aetrex manufactures foot-scanning devices and prescription orthotics distributed through retail partners globally. The company is modernizing its go-to-market and internal operations: active projects span retail transformation, test automation, subscription billing reconciliation, and paid acquisition scaling—indicating a shift from pure hardware sales toward software-enabled retail integration and direct-to-consumer channels. Hiring velocity is accelerating with a sales and marketing-heavy focus, consistent with a push to expand scanner placement and footwear reach across retail chains.
Aetrex designs and manufactures foot-scanning hardware (Albert, Albert 2 Pro, Albert 3DFit, Albert Pressure) and custom orthotic footwear for retailers, podiatrists, and wellness centers. The company operates a global distribution network anchored in Teaneck, New Jersey, with additional offices in Israel and China. The product ecosystem centers on in-store foot scanning, which feeds data into orthotic customization and comfort footwear recommendations. The organization spans hardware engineering, software development, retail partnerships, and direct footwear sales through fine footwear retailers worldwide.
Aetrex manufactures Albert, Albert 2 Pro, Albert 3DFit (2022 and 2023 CES Innovation Award Honorees), and Albert Pressure scanning devices. Since 2002, the company has placed over 12,000 scanners globally that have completed more than 50 million foot scans.
Aetrex uses Selenium, Postman, Python, SQL, MySQL, AWS, SAP, NetSuite, Shopify, Google Analytics 4, Klaviyo, and advertising platforms (Meta, Google Ads, TikTok, Pinterest) for operations, retail systems, and paid acquisition.
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