Adwake Tech Stack

Mobile app marketing platform backed by Entravision Communications

Advertising Services Barcelona, Catalonia 1,001–5,000 employees Public Company

Adwake operates as a performance marketing services business anchored in mobile user acquisition, owned by publicly traded Entravision Communications. The tech stack reveals a client-services infrastructure rather than a proprietary SaaS layer: React/React Native frontends, direct integrations with Meta, TikTok, and LinkedIn ad networks, and BI tools (Looker, Tableau, Power BI) for campaign reporting. Hiring velocity is accelerating but concentrated in sales and marketing roles (11 of 16 open positions), with just one active engineering hire — a structural pattern indicating growth-through-service-delivery rather than product-engineering scaling.

Tech Stack 28 technologies

Core StackReact React Native JavaScript TypeScript Redux GitHub Actions Jest AppsFlyer Adobe Creative Cloud Looker Tableau Power BI Meta LinkedIn TikTok Instagram Meta Business Manager Facebook Blueprint Expo MobX Zustand React Testing Library Detox Excel Google Workspace Google SQL

What Adwake Is Building

◆Challenges

Underpacing of campaigns
Underperformance of digital campaigns
Maintaining consistently renewed advertising budgets
Fraud detection and mitigation
Inefficient reporting processes
Data silos
Underpacing or underperformance
High quantity of deadline-oriented tasks

▲Active Projects

Local digital campaigns
In-app performance marketing campaigns
Campaign performance optimization
Digital campaign recaps
Client portfolio management
Crm dashboard maintenance
Fraud analysis model development
Digital proposals

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

Marketing

Data

Engineering

Growth

Seniority

Junior

Lead

Mid

Senior

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About Adwake

Adwake is a mobile app marketing services company owned by Entravision Communications (NYSE: EVC), headquartered in Barcelona with operations across the US and Spain. The business helps mid-market mobile app developers and publishers run performance-driven campaigns across iOS and Android ecosystems, working directly with Meta, TikTok, Instagram, and LinkedIn ad platforms. Core services include user acquisition campaigns, in-app performance marketing, campaign optimization, and client reporting. Active projects span local digital campaign setup, real-time campaign performance tracking, portfolio management dashboards, and fraud detection models. The company serves clients through a combination of platform tooling and managed services.

HeadquartersBarcelona, Catalonia

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Spain

Frequently Asked Questions

What ad platforms does Adwake integrate with?

Meta, Facebook, Instagram, TikTok, and LinkedIn. The tech stack includes Meta Business Manager and Facebook Blueprint, plus direct connectors for campaign setup and performance tracking across these networks.

What is Adwake's tech stack?

Frontend: React, React Native, TypeScript, Redux. Data & reporting: Looker, Tableau, Power BI, SQL. Attribution & analytics: AppsFlyer. Ad network integrations: Meta APIs, TikTok, LinkedIn. CI/CD: GitHub Actions. Design: Adobe Creative Cloud.