Brand experience and retail transformation for financial institutions
Adrenaline is a brand and retail consulting firm built around design-led implementation — positioning themselves as a full-service shop that moves from strategy through physical execution. The hiring mix (design-heavy, with mid-to-senior talent) and active project list (network transformations, retail refresh programs, ground-up construction) confirm they operate at operational depth beyond typical strategy shops. Pain points around scalable design solutions and managing fluctuating workloads suggest they're wrestling with standardization across large, multi-location rollouts.
Notable leadership hires: Design Director
Adrenaline works with organizations and financial institutions in the US and Canada on brand transformation, from strategy and identity design through retail network execution and physical construction. Their service span covers brand planning, retail merchandising, experience design, and project delivery — they're involved in everything from site design (SketchUp) and digital communications through retail buildout. The 51–200 employee footprint, Atlanta-based, operates as a privately held firm positioned to manage large-scale, multi-location change initiatives.
Adobe Creative Cloud (InDesign, Premiere Pro, After Effects), SketchUp, Final Cut Pro, Microsoft Office, Keynote, and PowerPoint. HubSpot handles CRM and sales operations.
Active projects include retail network transformations, ground-up construction, retail refresh programs, design programs, and sales collateral and training content development.
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