adidas Tech Stack

Global sportswear and footwear company with 62k employees across retail, wholesale, and DTC

Sporting Goods Herzogenaurach, Bavaria 10,001+ employees Public Company

Adidas operates a multi-channel sporting goods business spanning apparel, footwear, and premium fashion across 25+ hiring countries. The tech stack reveals a traditional enterprise architecture (SAP ERP ecosystem, Ariba procurement, SuccessFactors HR) paired with modern analytics (Power BI, Tableau, Amplitude, Google Analytics). Active hiring leans heavily toward sales (809 roles) and operations (236), while projects center on store productivity and omnichannel expansion (click & collect, endless aisle, new store rollouts), suggesting operational execution is a core challenge.

Tech Stack 101 technologies

Core StackSAP Power BI Adobe Illustrator Adobe Photoshop Amplitude SAP MM Google Analytics AppsFlyer SAP S/4HANA Tableau AWS SAP SuccessFactors Smartsheet Microsoft Office Photoshop Excel Word PowerPoint Outlook Ariba Infor Nexus SAP IBP SAP APO Adobe Analytics Microsoft Access MicroStrategy Qlik Concur SuccessFactors Clo 3D+68 more

AdoptingSAP SAP S/4HANA Ariba Fieldglass

What adidas Is Building

◆Challenges

Reducing inventory loss
Meeting sales targets
Maximizing store profitability
Optimizing store operations
Efficiency improvement
Improving store productivity
Minimizing loss
Delivery performance gaps
Optimizing inventory levels
Improving sales performance

▲Active Projects

New store openings
Click & collect
Range strategy development
Endless aisle
Digital tool adoption
New concept store opening
Seasonal merchandising plan
Hr systems implementation
Visual merchandising strategy implementation
Efficiency improvement

Hiring Activity

Steady1,500 roles · 600 in 30d

Department

Sales

809

Ops

236

Finance

Marketing

Product

Logistics

Retail

Seniority

Junior

570

Manager

280

Senior

264

Mid

239

Lead

Director

Intern

Notable leadership hires: Retail Team Lead, Sales Director, Government Relations Director, Tech Site Lead, Retail Lead

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About adidas

Adidas is a publicly traded global leader in sporting goods headquartered in Herzogenaurach, Germany. The company employs 62,035 people worldwide and competes across multiple channels: retail stores, wholesale partnerships, and direct-to-consumer digital. The product portfolio spans footwear, apparel, and premium fashion brands, with specialization in categories like running, basketball, training, and football. Current operational focus includes store network expansion, inventory optimization, sales performance improvement, and delivery reliability—priorities reflected in both active hiring patterns and ongoing projects.

HeadquartersHerzogenaurach, Bavaria

Company Size10,001+ employees

Hiring MarketsGermany, Austria, United States, Greece, Switzerland, Belgium, Italy, China

Frequently Asked Questions

What tech stack does Adidas use?

SAP (ERP), SAP S/4HANA (core systems), Ariba (procurement), SuccessFactors (HR), Power BI and Tableau (analytics), AWS (cloud), Adobe Creative Suite, and Amplitude and Google Analytics (digital measurement).

How many employees does Adidas have?

Adidas employs 62,035 people worldwide as of the latest data. The company is actively recruiting across sales (809 open roles), operations (236), and other functions.