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ABENA Tech Stack

Global healthcare and hygiene manufacturer scaling ERP and supply-chain automation

International Trade and Development Aabenraa 1,001–5,000 employees Founded 1953 Privately Held

ABENA is a 70-year-old Danish manufacturer and wholesaler of healthcare, hygiene, and food-service products serving 90+ markets with 29,000 SKUs. The tech stack reveals a transition toward operational modernization: a greenfield SAP S/4HANA rollout is underway alongside Fiori implementation, while the company simultaneously standardizes HR systems and payment processing—indicating structural scaling pain across finance and supply chain. Active hiring spans sales, ops, and product teams, with projects focused on menu development, sustainability certification, and routing optimization, all pointing to efforts to tighten margins and accelerate international expansion.

Tech Stack 18 technologies

Core StackShopify Google Analytics SAP ServiceNow Salesforce Adobe Creative Cloud Adobe Premiere Pro After Effects Canva Sitecore Bynder Akeneo Final Cut Pro Excel Dynamics 365 Supply Chain Management Microsoft Office

AdoptingSAP S/4HANA SAP Fiori

What ABENA Is Building

◆Challenges

Optimizing sales processes
Standardizing payroll and leave processes
Scaling product range internationally
Maintaining stable processes
Ensuring high data quality
Complex evolving legislation
Optimizing sustainability certification
Tight deadlines
Inefficient proposal processes
Implementing new erp system

▲Active Projects

Implementation of new hr system
Standardizing payroll and leave processes
Marketing technology and web initiatives
Menu development
Sustainability certification optimization
Greenfield s/4hana program
Mes/fiori implementation
Routing optimization
Global product portfolio development
Product validation and proof of concept

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales

4

Ops

3

Product

3

Marketing

2

Healthcare

1

HR

1

Logistics

1

Manufacturing

1

Seniority

Mid

12

Senior

2

Director

1

Intern

1

Manager

1

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About ABENA

ABENA manufactures and distributes healthcare, hygiene, protective wear, food-service, and skincare products across a global footprint of 90+ markets. The company operates certified production facilities and a sourcing network to support its product portfolio, which spans incontinence solutions, wound care, baby diapers, gloves, and private-label offerings. With over 2,000 employees and headquarters in Aabenraa, Denmark, ABENA serves healthcare professionals, industrial customers, and retail channels. Current operational priorities center on supply-chain modernization (S/4HANA, Fiori, routing optimization), product portfolio harmonization across regions, and process standardization (payroll, HR systems, sales workflows).

HeadquartersAabenraa

Company Size1,001–5,000 employees

Founded1953

Hiring MarketsDenmark, Netherlands

Frequently Asked Questions

What ERP system is ABENA implementing?

ABENA is executing a greenfield SAP S/4HANA program with Fiori implementation, alongside Dynamics 365 Supply Chain Management. The company is also rolling out a new HR system and standardizing payroll and leave processes.

What countries does ABENA operate in?

ABENA serves customers in over 90 markets globally from its headquarters in Aabenraa, Denmark. The company maintains certified production facilities and a global sourcing network to support regional operations.