AB is a public distributor of IT, consumer electronics, and telecom equipment across Poland, Czech Republic, and Slovakia, serving 16,000 business partners with 96,000 SKUs. The tech stack is heavily skewed toward business intelligence (Qlik Sense, Power Query, VBA) and networking hardware (Cisco, Juniper, Aruba, Palo Alto, Fortinet), reflecting a supply-chain and partner-enablement operation rather than software development — hiring has accelerated with mid-level sales roles dominating, signaling expansion pressure in regional coverage and channel growth.
AB is the largest electronic equipment distributor by turnover in Central and Eastern Europe, operating since 1990 and listed on the Warsaw Stock Exchange since 2006. The company distributes IT, consumer electronics, telecom, household appliances, and related services to a network of 16,000 partners including SMB dealers, VARs, hypermarkets, integrators, and wholesalers across three countries. Core challenges are order and tender process efficiency, partner enablement, and identifying new revenue channels in an established but competitive regional market.
AB relies on business intelligence tools (Qlik Sense, Power Query, VBA, Excel, SQL) for supply chain and financial reporting, plus networking and security infrastructure from vendors like Cisco, Juniper, Aruba, Palo Alto Networks, Fortinet, and Check Point.
AB is headquartered in Magnice, Poland, and operates across Poland, Czech Republic, and Slovakia. The company is listed on the Warsaw Stock Exchange.
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