90min Tech Stack

Fan-first football media platform with B2B advertising and publisher network

Spectator Sports City of London, England, United Kingdom 201–500 employees Privately Held

90min operates a football media business built around fan engagement across social channels (Instagram, X, TikTok, YouTube) while scaling a B2B ad and publisher marketplace. The tech stack reveals dual focus: media distribution (Meta, Hootsuite) paired with modern data infrastructure (BigQuery, Athena, Rivery, Looker, Tableau) and a growing real-time analytics layer (monitoring football trends, building performance dashboards). Hiring is marketing-heavy with 12 open roles, but the adoption of Cursor and Claude in an engineering team of 3 suggests a lean product org using AI to compress development cycles.

Tech Stack 34 technologies

Core StackBigQuery Cursor GitHub Copilot Figma Salesforce Looker Tableau Power BI JavaScript React Tailwind CSS Node.js Go PHP Hootsuite Instagram X TikTok YouTube Meta Athena Rivery Notebook LM Google Ad Manager Magnite Index Exchange PubMatic VPAID SQL Claude+4 more

AdoptingCursor Claude

What 90min Is Building

◆Challenges

Troubleshooting ad delivery issues
Improving retention
Improving global direct ad campaign processes
Increasing sponsor revenue
Replacing manual spreadsheets
Reducing cloud processing costs
Reducing churn
Optimizing publisher performance
Acquiring new audiences
Streamlining operational workflows

▲Active Projects

Developing account plans and upsell roadmaps
Revenue single source of truth
Publisher onboarding
Building b2b product performance dashboards
Automated third-party data ingestion
Commercial campaigns for branded content
Scalable data pipelines
Monitoring real-time football trends
Operational process design and rollout in salesforce
Sales-cycle workflow optimization

Hiring Activity

Accelerating40 roles · 30 in 30d

Department

Marketing

Sales

Data

Product

Engineering

Legal

Ops

Seniority

Senior

Mid

Director

Manager

Junior

Lead

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About 90min

90min is a UK-based football media company serving fan audiences and B2B publishers and advertisers. The business operates across two overlapping channels: direct fan engagement through social platforms and owned content, and a commercial network connecting publishers, sponsors, and advertisers. The platform ingests third-party data at scale, monitors real-time football trends, and surfaces performance analytics to publishers and sales teams via Looker and Tableau dashboards. Revenue streams include direct advertising, sponsored content campaigns, and publisher partnerships. The org is actively scaling sales (7 roles open) and marketing (12 roles open) to expand sponsor revenue and direct ad campaigns globally, while simultaneously modernizing data operations to replace manual workflows.

Company Size201–500 employees

Hiring MarketsUnited Kingdom, Israel, Canada, United States

Frequently Asked Questions

What tech stack does 90min use?

90min uses Hootsuite and Meta for social distribution, BigQuery and Athena for data warehousing, Looker and Tableau for analytics, and a React/Node.js/Go stack on the product side. Recent AI adoption includes Cursor and Claude for development.

What is 90min working on?

Current projects include building a revenue single source of truth, scaling data pipelines, optimizing sales workflows in Salesforce, monitoring real-time football trends, and developing publisher onboarding and B2B performance dashboards for advertiser campaigns.