4th & Reckless Tech Stack

Tailored clothing and footwear brand with design-led operations

Retail Apparel and Fashion Manchester 51–200 employees Founded 2016 Privately Held

4th & Reckless is a Manchester-based apparel and footwear brand founded in 2016, operating at 51–200 people with a design-heavy organizational structure (6 designers across 19 active roles). The tech stack reveals a creative-first operation: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) paired with Klaviyo for email and social channels (Instagram, TikTok, Pinterest, Meta). Active adoption of Asana, Monday.com, and Trello suggests scaling pains around project coordination — a natural friction point as the company tackles wholesale expansion and inventory clearance while managing short lead times and tight deadlines.

Tech Stack 17 technologies

Core StackAdobe Illustrator Adobe Premiere Pro Klaviyo Adobe Creative Cloud Photoshop InDesign macOS YouTube Meta Pinterest Instagram TikTok Sage Excel

AdoptingAsana Monday.com Trello

What 4th & Reckless Is Building

◆Challenges

Improving booking and delivery efficiency
Clearing non-moving e-commerce stock
Scaling wholesale operations
Improving sell-through rates
Algorithm updates
Community management
Social engagement growth
Short lead times
Tight deadlines
Low engagement

▲Active Projects

Brand events and activations
Email marketing with klaviyo
Event and pr branded assets
Multichannel brand campaigns
Continuous improvement projects for efficiency
Onboarding joor platform
Clearing non-moving e-commerce stock
Campaign execution
Influencer collaborations
Influencer collaboration calendar

Hiring Activity

Decelerating20 roles · 3 in 30d

Department

Marketing

8

Design

6

Finance

1

Merchandising

1

Product

1

Sales

1

Seniority

Lead

5

Junior

4

Mid

4

Senior

3

Manager

1

VP

1

Notable leadership hires: Head of Marketing

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About 4th & Reckless

4th & Reckless designs and distributes tailored clothing and footwear with distinctive styling. Based in Manchester, the company operates a 4th studio as its creative and curation hub. Revenue comes from direct-to-consumer e-commerce, wholesale partnerships (recently onboarding Joor), and brand activations. Core challenges center on inventory management (clearing non-moving stock), wholesale channel scaling, and e-commerce performance optimization. The organization is marketing-led (8 of 19 roles), reflecting a social-first growth strategy across Instagram, TikTok, and Pinterest, complemented by influencer collaboration and PR campaigns.

HeadquartersManchester

Company Size51–200 employees

Founded2016

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What design and marketing tools does 4th & Reckless use?

Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, Premiere Pro), Klaviyo for email marketing, and social media platforms including Instagram, TikTok, Pinterest, and Meta. Recently adopting Asana, Monday.com, and Trello for project management.