John Deere equipment dealership network across Mountain West and Great Plains
21st Century Equipment operates 19 John Deere dealership locations across Colorado, Wyoming, and Nebraska, serving agricultural, commercial, and turf customers. The tech stack is Microsoft-centric (Office, Dynamics 365, Dataverse, Power BI, Tableau) with active investment in semantic modeling and Power BI dashboards—indicating a shift toward self-service reporting and data-driven decision-making across a geographically distributed operation. Sales dominates hiring (34 roles), reflecting aggressive growth targets and competitive pressure in regional equipment markets.
21st Century Equipment is a privately held John Deere dealership operator founded in 1996, with 19 locations spanning Colorado, Wyoming, and Nebraska. The company serves production agriculture, commercial equipment, and lawn-and-garden segments. Beyond equipment sales, the business includes Honda Powersports, Valley Irrigation, and precision farming services. With 201–500 employees distributed across sales, operations, and support functions, the company operates a classic multi-location dealer model with centralized finance and compliance oversight.
Microsoft Office, Dynamics 365, Dataverse, Power BI, Tableau, SQL, Salesforce, Power Automate, and Power Query. Currently developing semantic models for enterprise reporting and Power BI dashboards.
19 locations: 16 in Colorado (Burlington, Cheyenne Wells, Flagler, Fort Morgan, Fort Collins, Greeley, Holly, Lamar, Longmont, Pueblo West, Rocky Ford, Strasburg, Holyoke, Sterling, Wray, Yuma), 7 in Nebraska (Alliance, Bridgeport, Imperial, Gordon, Sidney, Scottsbluff, Ogallala), and 2 in Wyoming (Torrington, Cheyenne).
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