Multi-brand e-commerce and gifting platform with B2B florist network
1-800-FLOWERS.COM operates a portfolio of 12+ direct-to-consumer gift and gourmet brands alongside BloomNet, a B2B service network for florists. The tech stack (Oracle, SAP, Salesforce, AWS, Tableau, Power BI, Looker) reflects a traditional enterprise retail backbone; current hiring velocity is accelerating with a notably heavy marketing tilt (8 of 34 open roles), supported by work on AI-driven personalization, dynamic pricing, and martech roadmap development—suggesting a shift toward data-informed customer acquisition and retention.
1-800-FLOWERS.COM, Inc. is a publicly traded e-commerce and gifting company headquartered in Jericho, New York, with 1,001–5,000 employees. The business spans two segments: a direct-to-consumer platform (1-800-Flowers.com, Cheryl's Cookies, Harry & David, PersonalizationMall.com, Shari's Berries, and eight other brands) and BloomNet, a wholesale and service platform serving independent florists and gift shops. The company also operates Alice's Table, a digital experience business offering livestreamed floral and culinary workshops. Revenue and customer engagement flow through the Celebrations Passport loyalty program, which bundles free shipping and service-charge waivers across the brand portfolio.
Oracle, SAP, Salesforce, AWS, Tableau, Power BI, Looker, Azure, and various enterprise tools (Ariba, Coupa, Oracle WMS). They also operate on social platforms including TikTok Shop and Instagram Ads.
AI-driven personalization, dynamic pricing analysis, martech roadmap development, Azure cloud migration, B2B marketing strategy execution, performance dashboarding, and inventory and forecasting optimization.
Other companies in the same industry, closest in size