Zerezes Tech Stack

Design-led eyewear retailer scaling sales and store operations across Brazil

Retail Rio de Janeiro, RJ 201–500 employees Founded 2012 Privately Held

Zerezes is a design-focused eyewear retailer based in Rio de Janeiro with 201–500 employees, founded in 2012. The company is in aggressive sales-led hiring mode (53 active sales roles out of 73 total, 48 posted in the last 30 days) while simultaneously overhauling its commercial data infrastructure: migrating to HubSpot, building data governance, and evolving a customer data platform—alongside projects to optimize store operations and automate customer journeys. The tech stack (Shopify, Power BI, Looker, n8n, Pipefy) and pain-point clustering (inventory, store expense control, supplier management, peak-period sales) reveal a retailer caught between rapid expansion and operational fragmentation.

Tech Stack 29 technologies

Core StackPython Adobe Illustrator Canva Miro Asana Trello Power BI Looker n8n Shopify JavaScript SQL Excel Google Sheets Photoshop PowerPoint Gmail WeChat WhatsApp TOTVS Google Workspace Notion Amazon QuickSight Pipefy Gemini Microsoft Office

AdoptingHubSpot

ReplacingKlaviyo Twilio

What Zerezes Is Building

◆Challenges

Transforming customer buying experience
Peak period sales management
Inventory management
Controlling store expenses
Ensuring smooth store operations
Supplier relationship management
Meeting sales targets
New retail relationship model
Optimizing store operations
Streamlining commercial data processes

▲Active Projects

Hubspot migration and architecture design
Data governance
Customer data platform evolution
New store development and renovations
Implementing visual merchandising guidelines
High-performance commercial team formation process
Performance evaluation model evolution
People culture strategy development
Automated customer journey optimization
Control tools maintenance

Hiring Activity

Accelerating75 roles · 50 in 30d

Department

Sales

Ops

Marketing

Data

Finance

Product

Design

Seniority

Junior

Mid

Manager

Intern

Senior

Lead

Notable leadership hires: People Culture Head

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About Zerezes

Zerezes designs and sells eyewear (prescription lenses, sunglasses, prescription frames) through a combination of physical retail stores and e-commerce channels. The company emphasizes design and sustainability as brand pillars. Operationally, Zerezes runs a multi-store model in Brazil with growing complexity around inventory, vendor relationships, and commercial execution during peak seasons. The organization is currently investing in people culture, performance evaluation systems, and a high-performance commercial sales team structure, signaling a move from founder-led operations toward scalable leadership.

HeadquartersRio de Janeiro, RJ

Company Size201–500 employees

Founded2012

Hiring MarketsBrazil

Frequently Asked Questions

Is Zerezes hiring sales?

Yes, heavily. Sales represents 53 of 73 active roles (73% of open headcount), indicating accelerated hiring velocity in the sales department.

What tech stack does Zerezes use?

Core tools: Shopify (e-commerce), TOTVS (ERP), HubSpot (CRM, currently being migrated), Power BI and Looker (analytics), n8n and Pipefy (automation), plus Google Workspace and Adobe Creative Suite.