Cross-border agricultural e-commerce and market development group
ZenGroup operates a multi-market agricultural trading and e-commerce business connecting Vietnam-based suppliers to international buyers. The tech stack reveals a marketing-and-design-driven operation: heavy reliance on Google Ads, Facebook, Instagram, and analytics tools (Looker Studio, Power BI, Tableau) paired with Adobe Creative Suite and Figma, plus fragmented backend tooling (PHP, .NET, Python, Shopify). The hiring mix underscores this—marketing and design roles dominate recent activity, with only one engineering hire despite pain points around legacy code refactoring, payment system integration, and cross-border operations. Signal: rapid scaling of customer-facing channels (content, campaigns, influencer programs) outpacing technical infrastructure.
ZenGroup is a Vietnam-headquartered group specializing in agricultural product trading across domestic and international markets. The organization operates multiple market-entry initiatives, including dedicated e-commerce campaigns in Italy, Korean market expansion for Japanese products, and broader cross-border commerce infrastructure. Core activities span product sourcing, market development, and customer acquisition through digital channels. A subsidiary, Viet Thien, handles specialized agricultural trading and product sourcing. The company is 51–200 employees and currently hiring, with accelerating velocity across marketing, design, operations, and engineering roles, primarily targeting Japan-based talent.
Google Ads, Facebook Ads Manager, Instagram, Google Analytics, Looker Studio, and Power BI for analytics. Creative production relies on Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and Figma.
Italy, Korea, and Japan are active expansion targets. Projects include e-commerce campaigns in Italy, Korean market acquisition for Japanese products, and cross-border payment and inventory integration.
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