ZEG Zweirad-Einkaufs-Genossenschaft eG Tech Stack

European bike retail cooperative with in-house manufacturing and brand operations

Retail Cologne, NRW 51–200 employees Founded 1966 Partnership

ZEG operates as Europe's largest independent bike retail network—a cooperative of ~1,000+ member shops—while running manufacturing, product data systems, and two owned brands (BULLS and PEGASUS) from a tech center in Cologne. The tech stack reveals a manufacturing-heavy operation (Infor LN, SolidWorks, Akeneo for product data) paired with retail logistics tooling; hiring velocity is accelerating across logistics, manufacturing, and product roles, signaling expansion of in-house bike assembly and supply-chain digitalization.

Tech Stack 18 technologies

Core StackCanva Confluence Jira Adobe Photoshop SolidWorks Azure AD Infor LN Microsoft Office Excel Magnolia Akeneo Commerce Tools PowerPoint Teams INFOR LN Vanta Microsoft 365 Microsoft Defender

What ZEG Zweirad-Einkaufs-Genossenschaft eG Is Building

◆Challenges

Capacity utilization smoothing
Material availability
Production progress monitoring
Hardware and software problems
Ensuring production capability
Monitoring release process
Maintaining data consistency across brands
Ensuring legal compliance of product data
Reducing process costs
Shortening lead times

▲Active Projects

Aufbau von serienrädern in der einzelplatzmontage
Evolution of purchasing and supplier management
Endprüfung von fahrrädern in der endmontage
Digitalization projects
Project-based bom creation for prototype and series bikes
Technical validation of bike components and drawings
Product data maintenance for bulls and pegasus
Aufbau von muster- und testrädern
Digitalization and automation of logistics processes
Content migration to magnolia

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Logistics

Sales

Manufacturing

Marketing

Ops

Product

Security

Support

Seniority

Mid

Junior

Intern

Senior

Lead

Notable leadership hires: Logistics Lead, Logistics Team Lead, Head of Purchasing

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About ZEG Zweirad-Einkaufs-Genossenschaft eG

ZEG is a cooperative partnership founded in 1966, structured as a wholesale and logistics hub serving independent bicycle retailers across Europe while operating its own manufacturing and branded product lines. The organization manages two brands—BULLS and PEGASUS—with engineering and assembly operations in Cologne. Member retailers benefit from centralized purchasing power, certified quality standards, training programs, and digital marketing services. Active projects span end-to-end bike assembly (single-station and full-line production), component validation, and logistics automation, indicating continued vertical integration and operational scaling.

HeadquartersCologne, NRW

Company Size51–200 employees

Founded1966

Hiring MarketsGermany, Netherlands

Frequently Asked Questions

What is ZEG's tech stack?

Infor LN (ERP), Akeneo (product data), Commerce Tools (commerce platform), Magnolia (CMS), Jira/Confluence (collaboration), SolidWorks (CAD/design), Microsoft 365, and Vanta (compliance).

Where is ZEG headquartered?

Cologne (Köln), North Rhine-Westphalia, Germany. The Cologne TechCenter houses engineering, manufacturing, and brand operations for BULLS and PEGASUS bikes.