Z

Zasta Tech Stack

Digital tax filing platform connecting consumers with tax professionals

Information Technology & Services Rostock, Mecklenburg-West Pomerania 11–50 employees Founded 2017 Privately Held

Zasta operates a mobile-first tax preparation marketplace in Germany, connecting individual filers with tax advisors through a software platform. The hiring and project mix reveals a marketing-driven acquisition strategy: 10 of 17 active roles sit in marketing, with current focus on paid social, TV performance, and creative testing — suggesting Zasta is scaling customer acquisition as the core lever rather than deepening product. The tech stack (Mixpanel, Braze, MoEngage, Iterable, Metabase) reflects a demand-generation operation built around conversion tracking and campaign optimization.

Tech Stack 16 technologies

Core StackMixpanel Braze Zendesk Iterable Adobe Premiere Pro After Effects Databricks Metabase Meta TikTok LinkedIn iOS Android MoEngage CleverTap CapCut

What Zasta Is Building

◆Challenges

Improving tv performance
Optimizing creatives based on kpis
Scalable production processes
Conversion rate increase
Customer acquisition cost reduction
Reducing technical debt
Lack of structured production processes
Optimizing support processes

▲Active Projects

Crm email and sms campaigns
A/b testing of content layouts
Landing page and blog content creation
Influencer campaigns
New sourcing channel development
Developing testing frameworks for creatives
Reimagining tv as a performance channel
Developing creative strategies for paid social and tv
High-impact social-ads
Tv spots

Hiring Activity

Minimal15 roles · 1 in 30d

Department

Marketing

10

Data

2

Support

2

HR

1

Ops

1

Seniority

Senior

9

Mid

5

Junior

1

Manager

1

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About Zasta

Zasta is a German FinTech/LegalTech platform founded in 2017 that streamlines tax declaration filing by pairing consumers with qualified tax professionals through a mobile application. Users submit their tax information via iOS or Android, and the platform routes cases to tax advisors who complete filings digitally, eliminating the friction of traditional office visits. The company is headquartered in Rostock and operates as a privately held organization with 11–50 employees. Zasta targets individual taxpayers seeking professional tax preparation without geographic or scheduling constraints.

HeadquartersRostock, Mecklenburg-West Pomerania

Company Size11–50 employees

Founded2017

Hiring MarketsPeru, Germany

Frequently Asked Questions

What is Zasta's business model?

Zasta operates a marketplace connecting individual tax filers with professional tax advisors. Users file taxes via mobile app; advisors complete filings digitally. Revenue model not specified in available data, but positioning emphasizes expert preparation vs. DIY tools.

Where is Zasta headquartered?

Zasta is headquartered in Rostock, Mecklenburg-West Pomerania, Germany. The company was founded in 2017 and currently employs 11–50 people.

What marketing tools does Zasta use?

Zasta's martech stack includes Mixpanel (analytics), Braze, MoEngage, Iterable, and CleverTap (email/push campaigns), plus Metabase (dashboards). Active projects center on paid social, TV advertising, A/B testing, and influencer campaigns.