Yuool Tech Stack

Direct-to-consumer footwear brand scaling wholesale and B2B channels

Apparel & Fashion Borriana, Piedmont 11–50 employees Founded 2018 Privately Held

Yuool makes minimalist, genderless shoes from sustainable materials (Merino wool, recycled plastics). The company is expanding beyond DTC into wholesale and corporate B2B, evident from active projects and pain points around pipeline management and paid-media ROI. Stack choice (HubSpot, Pipedrive, Shopify, ActiveCampaign, Looker Studio) reflects a small, efficiency-focused ops team managing two growth vectors simultaneously — a sales-heavy hiring mix (3 of 5 active roles) underscores the priority on closing wholesale and corporate deals.

Tech Stack 11 technologies

Core StackHubSpot Google Ads Meta Ads Shopify ActiveCampaign Zendesk Pipedrive TikTok Ads Looker Studio Excel Google Sheets

What Yuool Is Building

◆Challenges

Expanding wholesale sales
Acquiring corporate b2b clients
Pipeline management
Optimizing paid traffic campaigns
Efficiency of media investments

▲Active Projects

Wholesale expansion
Corporate b2b initiatives
Paid media campaigns
Looker studio dashboards

Hiring Activity

Decelerating5 roles · 1 in 30d

Department

Sales

Marketing

Support

Seniority

Junior

Mid

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About Yuool

Yuool is a 11–50 person fashion brand founded in 2018, headquartered in Borriana, Piedmont, Italy. The company designs and sells shoes made with certified Merino wool, cotton, and recycled plastic bottles, positioning products as timeless and genderless. Originally DTC-focused via Shopify, Yuool is now pursuing wholesale partnerships and corporate B2B sales. Operations run on HubSpot and Pipedrive for CRM, ActiveCampaign for automation, and Zendesk for customer support, with paid acquisition across Google Ads, Meta, and TikTok. Hiring is concentrated in Brazil and currently decelerating.

HeadquartersBorriana, Piedmont

Company Size11–50 employees

Founded2018

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Yuool use?

Yuool relies on HubSpot and Pipedrive for sales and CRM, Shopify for e-commerce, ActiveCampaign for marketing automation, Zendesk for support, and Looker Studio for analytics. Paid acquisition runs through Google Ads, Meta Ads, and TikTok Ads.

What is Yuool working on?

Yuool is executing wholesale expansion, launching corporate B2B initiatives, running paid media campaigns, and building Looker Studio dashboards. The company is addressing pipeline management and optimizing media spend efficiency.