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YourStory Media Tech Stack

B2B media platform for startup news, research, and founder visibility in India

Technology, Information and Media Bangalore, Karnataka 51–200 employees Founded 2008 Privately Held

YourStory is a media and events business serving India's startup ecosystem with news, research reports, job listings, and founder networking. The tech stack is light—React/Next.js frontend, Google Analytics, and paid social (Google/LinkedIn/Facebook Ads)—typical of a content-first org. Active projects reveal a shift toward automation and enterprise: AI-powered marketing, GTM strategy work, and sector-specific playbooks suggest the company is moving beyond pure editorial into B2B services and category expansion.

Tech Stack 19 technologies

Core StackGoogle Ads LinkedIn Ads Google Analytics Adobe Illustrator Adobe Photoshop React Next.js JavaScript Kubernetes Facebook Ads Manager WhatsApp Excel HTML5 CSS Styled Components

What YourStory Media Is Building

◆Challenges

Accelerating enterprise penetration
Unlocking fresh categories
Ad-hoc design chaos
High-velocity content environment

▲Active Projects

Event and webinar campaigns
Ai-powered marketing automation
Develop gtm strategies for branded content
Create sector-specific growth playbooks
Lead ecosystem partnerships for co-created ips
Unified visual system
Brand refresh
Design system initiatives

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Design

2

Marketing

2

Engineering

1

Sales

1

Seniority

Mid

3

Director

1

Lead

1

Senior

1

Notable leadership hires: Head of Design

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About YourStory Media

YourStory publishes news, research, and analysis of startups, entrepreneurs, and SMBs in India, founded in 2008 and based in Bangalore. The business spans editorial content, startup job listings, founder events and webinars, and branded content campaigns. Revenue streams include visibility and connection services for founders, plus advertising and sponsored campaigns from enterprise and startup brands. The org is lean (51–200 employees) and India-focused, with stated pain points around scaling enterprise sales and entering new verticals.

HeadquartersBangalore, Karnataka

Company Size51–200 employees

Founded2008

Hiring MarketsIndia

Frequently Asked Questions

What is YourStory's tech stack?

Frontend: React, Next.js, JavaScript, HTML5, CSS, Styled Components. Infrastructure: Kubernetes. Analytics: Google Analytics. Advertising: Google Ads, LinkedIn Ads, Facebook Ads Manager. Design tools: Adobe Illustrator, Adobe Photoshop.

What are YourStory's main business lines?

Startup and founder news, research reports, job listings, founder events and webinars, branded content campaigns, visibility and networking services, and expert insights for SMBs and entrepreneurs.

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