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Yocket Tech Stack

Study abroad platform connecting Indian students with global universities

Higher Education Mumbai, Maharashtra 201–500 employees Founded 2015 Privately Held

Yocket operates a community-driven study abroad marketplace for Indian students, with 1.2+ million active members. The company is expanding its counseling product while managing core platform growth—hiring skews heavily toward sales and marketing (10 of 11 open roles), suggesting a shift from community-first to service-led monetization. Current project focus (real-time counseling, engagement rituals, meta ads campaigns) and stated pain points (algorithm-driven traffic loss, 10x engagement growth targets) indicate Yocket is moving from organic community discovery toward paid acquisition and higher-touch services.

Tech Stack 10 technologies

Core StackWordPress Google Analytics Metabase Meta Ads Google Excel WebEngage Microsoft Clarity Instagram YouTube

What Yocket Is Building

◆Challenges

Inefficient traditional counseling
Traffic loss due to algorithm shift
Scaling community ecosystem
10x engagement growth

▲Active Projects

Real-time counseling platform
Rigorous follow-up mechanisms
Student experience benchmarking
Overall seo strategy development
App store optimization for yocket app
Content marketing strategy integration
Zero-to-one engagement rituals
One-to-100 scaling of platform
Organizing high-energy events
Meta ads campaigns

Hiring Activity

Steady10 roles · 4 in 30d

Department

Sales

6

Marketing

4

Support

1

Seniority

Mid

6

Senior

3

Intern

1

Junior

1

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About Yocket

Yocket is a study abroad advisory platform based in Mumbai that helps Indian students navigate international university admissions, test preparation, education financing, and visa processes. The platform operates as both a free community (1.2+ million members) and a paid counseling service (Yocket Premium). The company sells directly to students and works with international universities and education lenders. Operations are centered in India, with active hiring focused on sales and marketing roles to scale the paid counseling segment.

HeadquartersMumbai, Maharashtra

Company Size201–500 employees

Founded2015

Hiring MarketsIndia

Frequently Asked Questions

What is Yocket's business model?

Yocket combines a free study abroad community (1.2+ million members) with Yocket Premium, a paid end-to-end counseling service covering university selection, test prep, loans, and visa support. The company generates revenue from direct student subscriptions and partnerships with universities and lenders.

What tech stack does Yocket use?

Yocket's primary stack includes WordPress, Google services (Analytics, Ads), Excel, WebEngage, Meta Ads, Instagram, YouTube, Microsoft Clarity for user analytics, and Metabase for data visualization—a typical EdTech mix optimized for web presence and user engagement tracking.