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Worten Portugal Tech Stack

Omnichannel electronics retailer scaling media and analytics capabilities

Computers and Electronics Manufacturing Queijas, Lisbon 1,001–5,000 employees Founded 1996 Public Company

Worten operates a 1,000+ person omnichannel electronics retail business across Portugal and Spain with over 230 physical stores. The tech stack reveals a heavy analytics and advertising focus—Excel, Power BI, Data Studio, Google/Meta/TikTok Ads, and Looker Studio dominate, with SQL and Hotjar completing the stack. Active projects center on retail media monetization, A/B testing, and predictive analytics for inventory and demand, signaling a shift from traditional retail toward first-party data and performance marketing capabilities.

Tech Stack 11 technologies

Core StackPower BI Google Ads Meta Ads Google Analytics Excel Data Studio Amazon Ads TikTok Ads Hotjar Looker Studio SQL

What Worten Portugal Is Building

◆Challenges

Scaling media investment
Improving ad solutions
Improving conversion rates
Optimizing cross-sell campaigns
Enhancing user navigation
Data quality from multiple sources
Budget forecast alignment

▲Active Projects

Retail media roadmap
Partner portfolio strategy
Media plan development
Media ecosystem activation
A/b testing optimization
Navigation tool optimization
Sales and operations performance models
Predictive analytics for trend anticipation

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Ops

3

Sales

2

Finance

1

Marketing

1

Product

1

Seniority

Mid

5

Senior

2

Junior

1

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About Worten Portugal

Worten is a publicly traded electronics and home appliances retailer founded in 1996 with a presence spanning Portugal and Spain. The company operates 230+ physical stores supported by distribution centers and central offices, employing over 4,000 people across product, operations, sales, and support functions. The business covers consumer electronics, mobile devices, computers, audio/visual equipment, home appliances, and entertainment products. Worten's expansion into retail media (advertising on owned channels and partner networks) and advanced analytics reflects a broadening revenue model beyond traditional product sales.

HeadquartersQueijas, Lisbon

Company Size1,001–5,000 employees

Founded1996

Hiring MarketsPortugal

Frequently Asked Questions

What countries does Worten hire in?

Worten is actively recruiting in Portugal only. Current hiring spans operations, sales, finance, marketing, and product roles, with mid-level positions dominating the pipeline.

What tech stack does Worten use?

Worten's core stack includes Excel, SQL, Power BI, Data Studio, and Looker Studio for analytics and reporting. Ad platforms include Google Ads, Meta Ads, TikTok Ads, and Amazon Ads; Hotjar handles user experience tracking.

What is Worten working on?

Active projects include retail media roadmap development, A/B testing optimization, predictive analytics for trend anticipation, media ecosystem activation, and cross-sell campaign optimization—reflecting expansion into performance marketing and data-driven merchandising.