Multidisciplinary architecture and design firm across residential, hospitality, and product
Workshop/APD is a 100-person architecture and design practice built on a vertically integrated model—architecture, interior design, and product design under one roof across four locations. The tech stack is heavily weighted toward CAD and visualization (Revit, AutoCAD, SolidWorks, Rhino, V-Ray, Enscape) with emerging BIM coordination workflows (BIM 360, Navisworks, BIM audits), suggesting the firm is maturing its project delivery infrastructure while wrestling with model quality and coordination consistency. Active hiring is design-heavy (7 of 10 roles), with mid-level and senior positions dominating, pointing toward capacity scaling rather than entry-level bench building.
Workshop/APD designs residential, hospitality, and product work for high-net-worth and commercial clients. The firm operates from New York, Minneapolis, Nantucket, and Greenwich, Connecticut, with founding principals Andrew Kotchen and Matt Berman and principal architect Thomas Zoli leading a collaborative team. The business model spans full-service delivery—master planning, architecture, interior design, custom furniture fabrication, and product design—allowing the firm to control every phase from concept through execution. Revenue streams include design fees and product sales, with internal pain points centered on materials library maintenance, BIM model quality standardization, furniture billing accuracy, and invoicing reconciliation.
Primary tools: Revit, AutoCAD, SolidWorks, Rhino, SketchUp, plus visualization (V-Ray, Enscape, Keyshot). BIM coordination via Navisworks and BIM 360. Rendering and graphics via Adobe Creative Cloud and 3ds Max.
Headquartered in New York, New York. Additional offices in Minneapolis, Nantucket, and Greenwich, Connecticut. Founded in 2000 and operates as a partnership.
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