woom Tech Stack

Children's bike manufacturer scaling sales and financial operations across 30 markets

Sporting Goods Manufacturing Vienna 51–200 employees Founded 2013 Public Company

woom manufactures lightweight, geometry-optimized bicycles for children and teenagers, sold across 30 countries with market leadership in Austria (one in three new kids' bikes sold there). The tech stack reveals a sales and finance-heavy operational focus: Salesforce, Dynamics 365, Anaplan, and Power BI anchor commercial and financial planning, while AB Tasty and Emarsys power customer engagement. Active hiring across sales, finance, and marketing—with senior-level roles dominating—suggests aggressive scaling of account management and data-driven commercial steering, particularly around optimizing sales performance and financial visibility.

Tech Stack 11 technologies

Core StackPower BI Dynamics 365 Salesforce LinkedIn Apollo Excel Anaplan AB Tasty Emarsys HTML Microsoft Dynamics 365

What woom Is Building

◆Challenges

Analyzing cost deviations
Improving financial visibility
Sales expansion in key accounts
Optimizing sales performance
Performance optimization
Automating reporting
High season recruiting
Opex steering
Relationship strengthening with key retail partners
Improving site conversion rates

▲Active Projects

Improving data models for commercial steering
Strategic account growth plans
Managing order entries
Order entry process management
Outbound campaigns
Messaging & testing
Wow program outreach
Automation of reporting
Retail and field marketing initiatives
L&d support

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

Finance

Marketing

Design

Seniority

Senior

Mid

Manager

Intern

Junior

Notable leadership hires: Art Director

Company intelligence

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About woom

woom designs and manufactures bicycles for children and teenagers, headquartered in Austria with operations spanning Europe, North America, and Asia. Founded in 2013 by two engineers solving for their own children's needs, the company has grown to market dominance in Austria and distributed over 500,000 bikes globally. The product range spans balance and pedal bikes (woom ORIGINAL 1–6), mountain bikes (woom OFF), and electric mountain bikes (woom UP eMTB), all engineered around low weight and child-specific geometry. In 2020 alone, the company shipped nearly 230,000 units despite pandemic supply-chain disruption. Revenue scales through direct-to-consumer and retail channels, with strategic retail partner relationships playing a major role in market penetration.

HeadquartersVienna

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States, Austria

Frequently Asked Questions

What tech stack does woom use?

Salesforce, Microsoft Dynamics 365, Anaplan, Power BI, LinkedIn, Apollo, AB Tasty, and Emarsys. Stack emphasis on CRM, financial planning, and marketing automation reflects sales-led scaling.

Where does woom currently hire?

United States and Austria. Hiring velocity is accelerating across both markets, with notable Art Director role in design.