Vietnam's largest modern retail network scaling operations and HR infrastructure
WinCommerce operates Vietnam's biggest grocery retail platform across two chains (WinMart supermarkets and WinMart+ minimarts) with 10,000+ employees. The company is mid-implementation on Workday and actively building HR data analytics and employer branding capabilities—signals of a maturing retail operator moving from manual store operations into centralized people systems. Hiring velocity is accelerating across finance, HR, and ops, with a mix of junior and mid-level roles, reflecting both scaling pressures and knowledge gaps in store management.
WinCommerce, a Masan Group subsidiary, runs the largest modern trade retail platform in Vietnam through two store formats: WinMart supermarkets and WinMart+ minimarts. The company operates a nationwide network spanning multiple locations. Organizationally, WinCommerce is actively investing in operational training (store operations and management programs), HR infrastructure (Workday deployment, people analytics), and talent acquisition (employer branding, recruitment events). The business is headquartered in Hà Nội and is a publicly listed company. Current initiatives center on scaling store management capability, implementing new HR systems, and building recruitment and employer brand functions.
WinCommerce uses Meta, TikTok, LinkedIn, Canva, CapCut, and Adobe for marketing and communications; Excel, Word, Power BI, and SQL for analytics and reporting. The company is currently implementing Workday for HR and people systems.
WinCommerce is actively hiring in Vietnam and the Philippines, with the majority of roles based in Vietnam where the company is headquartered.
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