WhoWhatWhy Tech Stack

Investigative nonprofit newsroom focused on forensic journalism and accountability

Online Audio and Video Media New York, NY 51–200 employees Founded 2005 Nonprofit

WhoWhatWhy is a nonprofit investigative newsroom founded in 2005 that specializes in forensic journalism — rigorous, source-heavy reporting on topics mainstream outlets avoid. The organization runs lean across ops, marketing, and editorial (51–200 headcount, hiring primarily interns and juniors), relying on a social-media-first distribution stack (Instagram, TikTok, X) paired with internal tools like Google Workspace and Trello. Active projects around election integrity, immigration reporting, and email list growth signal a pivot toward sustained audience engagement and donor development — addressing their stated constraints around funding and volunteer infrastructure.

Tech Stack 11 technologies

Core StackCanva Trello Slack Adobe Photoshop Instagram TikTok X CapCut Adobe Express Google Workspace Google Docs

What WhoWhatWhy Is Building

◆Challenges

Limited funding
Reliance on volunteers for infrastructure
Limited budget
Low pay
Staffing donor development volunteers
Grow email list
Editorial process inefficiencies

▲Active Projects

Email signup playbook
Build newsroom structure
Election integrity reporting
Immigration reporting
Build image library
Source images from creative commons

Hiring Activity

Minimal10 roles · 0 in 30d

Department

Ops

Marketing

Journalism

Media

Seniority

Intern

Junior

Senior

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About WhoWhatWhy

WhoWhatWhy pursues investigative reporting grounded in extensive sourcing and skepticism toward institutional power. The newsroom pairs senior reporters with early-career journalists to transfer investigative methods and editorial discipline across generations. Based in New York, the organization operates as a nonprofit and distributes work through social channels and email. Revenue constraints and reliance on volunteers shape their operational model; current hiring focuses on operational and marketing roles in addition to journalism positions, with openings posted primarily for interns and junior contributors in the United States.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2005

Hiring MarketsUnited States, Syria

Frequently Asked Questions

What is WhoWhatWhy's approach to journalism?

WhoWhatWhy practices forensic journalism — rigorous, source-driven investigation that prioritizes uncovering facts over quotes and pursues stories mainstream outlets avoid. The organization pairs experienced reporters with early-career journalists to preserve investigative standards and editorial culture.

Where is WhoWhatWhy based and how large is it?

WhoWhatWhy is headquartered in New York, NY and operates with 51–200 employees. The team spans operations, marketing, journalism, HR, and media roles, with active hiring focused on interns and junior contributors.

What platforms does WhoWhatWhy use to distribute content?

WhoWhatWhy distributes via Instagram, TikTok, and X, supported by Google Workspace for internal collaboration and Trello for project management. Email signup and list growth are current strategic priorities.