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WHITELION Tech Stack

Design-first smart home automation panels and IoT control systems for India's residential and hospitality markets

Appliances, Electrical, and Electronics Manufacturing Surat, Gujarat 51–200 employees Founded 2014 Partnership

WhiteLion manufactures minimalist smart touch panels and home automation hardware for the Indian residential and hospitality sectors. The tech stack reveals a hardware-first organization—embedded C/C++ on ARM and TI microcontrollers, real-time OS (FreeRTOS, Zephyr), and industrial protocols (Modbus, CAN, Ethernet)—paired with design tooling (Figma, Adobe XD, Sketch) that signals design-led product iteration. The sales-dominant hiring profile (5 of 8 open roles) combined with pain points around deal closure efficiency and sales retention suggest an early-stage GTM scaling challenge.

Tech Stack 17 technologies

Core StackFigma Sketch InVision Adobe XD ProtoPie Embedded C/C++ STM32 TI C2000 UART I2C CAN Modbus Ethernet Oscilloscope JTAG FreeRTOS Zephyr

What WHITELION Is Building

◆Challenges

Managing team conflicts
Client escalations
Recruitment and retention of sales team
Deal closure efficiency
Product or service issues

▲Active Projects

Team leadership and development
Sales strategy and market expansion
Client relationship management
Product launch readiness
Pre-launch validation

Hiring Activity

Steady8 roles · 3 in 30d

Department

Sales

5

Design

1

Engineering

1

Product

1

Seniority

Manager

3

Junior

2

Mid

2

Senior

1

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About WHITELION

WhiteLion designs and manufactures smart home control systems—responsive touch panels, smart locks, curtain automation, and scene-based lighting and appliance control—engineered in India and positioned toward residential builders, premium hospitality (hotels, hospitals), and architects. The product ecosystem integrates with Apple Home, Alexa, and Google Home, and includes Apple Watch and iOS widget support. The company operates across eight Indian metros (Surat, Ahmedabad, Rajkot, Mumbai, Pune, Jaipur, Bengaluru, Hyderabad, Kolkata) and competes on transparent pricing, end-to-end installation support, and designer-first positioning. Current organizational focus centers on sales expansion, team retention, and pre-launch product validation.

HeadquartersSurat, Gujarat

Company Size51–200 employees

Founded2014

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does WhiteLion use for hardware development?

Embedded C/C++ on STM32 and TI C2000 microcontrollers, FreeRTOS and Zephyr real-time operating systems, UART/I2C/CAN/Modbus/Ethernet protocols, JTAG debugging, and oscilloscope-based validation.

Where is WhiteLion headquartered and where do they operate?

Headquartered in Surat, Gujarat. Currently serves eight Indian metros: Surat, Ahmedabad, Rajkot, Mumbai, Pune, Jaipur, Bengaluru, Hyderabad, and Kolkata.