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What's Up! Living English Tech Stack

English-language academy combining in-person and online instruction across Spain

Professional Training and Coaching Barcelona, Barcelona 201–500 employees Founded 2012 Educational

What's Up! operates a hybrid English-instruction network across Spain with a sales-heavy org structure (38 sales roles vs. 15 education staff) and active physical expansion—new centers in Barcelona and Málaga are live projects. The hiring velocity is decelerating while pain points cluster around lead capture, conversion, and enrollment renewal, suggesting the company is optimizing go-to-market efficiency rather than scaling headcount. Core offering is conversation-first instruction via small groups, native instructors, and a proprietary online platform (What's Up! Connect).

Tech Stack 11 technologies

Core StackAdobe Illustrator After Effects Adobe Premiere Pro WordPress Zoom Excel Word PowerPoint CRM Photoshop InDesign

What What's Up! Living English Is Building

Challenges

  • Expanding across multiple cities
  • Rapid growth new locations
  • Expanding into new cities
  • Capturing new students
  • Lead management
  • Generating leads
  • Converting leads
  • Renewing enrollments
  • Expanding into new markets
  • Staffing gap due to maternity leave

Active Projects

  • New center opening in barcelona
  • New center in malaga
  • Brand management
  • Digital content creation
  • Print material design

Hiring Activity

Decelerating65 roles · 15 in 30d

Department

Sales
38
Education
15
Support
6
Teaching
2
Marketing
1
Ops
1

Seniority

Junior
48
Mid
12
Lead
1
Manager
1
Senior
1

Notable leadership hires: Head of Studies

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About What's Up! Living English

What's Up! is a Spanish English-language academy founded in 2012, headquartered in Barcelona, serving learners and corporate clients across 201–500 employees. The academy teaches through a hybrid model: in-person and online classes in groups of 1–6 students with native instructors, supported by an online platform for listening, grammar, vocabulary, and pronunciation exercises. Beyond standard courses, the company offers corporate training (In Company programs), official exam prep (Cambridge, IELTS), and immersive experiences. Current operational focus is geographic expansion into new Spanish markets.

HeadquartersBarcelona, Barcelona
Company Size201–500 employees
Founded2012
Hiring MarketsSpain

Frequently Asked Questions

What is What's Up! Living English's core teaching method?

Conversation-first instruction starting from day one. Classes combine in-person and online formats in small groups (1–6 students) with native instructors, plus an online platform (What's Up! Connect) for reinforcement outside class time.

Where is What's Up! Living English headquartered?

Barcelona, Spain. The company was founded in 2012 and currently operates 201–500 employees, with active expansion into new centers in Barcelona and Málaga.

What services does What's Up! Living English offer?

In-person, online, and blended courses for individuals; corporate training programs; official exam preparation (Cambridge, IELTS); intensive courses; and language immersion experiences.