English-language academy combining in-person and online instruction across Spain
What's Up! operates a hybrid English-instruction network across Spain with a sales-heavy org structure (38 sales roles vs. 15 education staff) and active physical expansion—new centers in Barcelona and Málaga are live projects. The hiring velocity is decelerating while pain points cluster around lead capture, conversion, and enrollment renewal, suggesting the company is optimizing go-to-market efficiency rather than scaling headcount. Core offering is conversation-first instruction via small groups, native instructors, and a proprietary online platform (What's Up! Connect).
Notable leadership hires: Head of Studies
What's Up! is a Spanish English-language academy founded in 2012, headquartered in Barcelona, serving learners and corporate clients across 201–500 employees. The academy teaches through a hybrid model: in-person and online classes in groups of 1–6 students with native instructors, supported by an online platform for listening, grammar, vocabulary, and pronunciation exercises. Beyond standard courses, the company offers corporate training (In Company programs), official exam prep (Cambridge, IELTS), and immersive experiences. Current operational focus is geographic expansion into new Spanish markets.
Conversation-first instruction starting from day one. Classes combine in-person and online formats in small groups (1–6 students) with native instructors, plus an online platform (What's Up! Connect) for reinforcement outside class time.
Barcelona, Spain. The company was founded in 2012 and currently operates 201–500 employees, with active expansion into new centers in Barcelona and Málaga.
In-person, online, and blended courses for individuals; corporate training programs; official exam preparation (Cambridge, IELTS); intensive courses; and language immersion experiences.