Global fresh fruit supplier with vertically integrated supply chain and value-added product lines
Westfalia Fruit is a multinational fresh-produce company structured around avocados and complementary fruits, operating a vertically integrated supply chain across 12+ regions. The tech stack (SAP, Oracle, Dynamics 365, Power BI) reflects a traditional enterprise operating model; active projects signal operational modernization—ERP platform transition, NPD portfolio governance, inventory optimization—while pain points (regional fragmentation, supply consistency, speed-to-market) indicate the company is consolidating systems to reduce manual coordination across sourcing, packing, and distribution.
Notable leadership hires: Head of Sourcing
Westfalia Fruit grows, sources, ripens, packs, and markets fresh avocados and other fruit year-round to major retailers across North America, Europe, South Africa, and Asia-Pacific. The company also produces value-added derivatives including avocado oil, guacamole, frozen avocado, and dried fruit under its own product development function. With 5,001–10,000 employees and sales offices in 12 countries, Westfalia operates a global supply chain certified across GlobalGAP, Fairtrade, BRC, IFS, and HACCP standards. The organization is privately held and headquartered in Kent, UK, founded in 1949.
Westfalia uses SAP and Oracle as core platforms, with Microsoft Dynamics 365 also in the stack. Active projects include a transition to a new ERP platform, signaling a modernization effort underway.
Westfalia is actively hiring across seven countries: Chile, Germany, Netherlands, United Kingdom, Belgium, South Africa, and United States. Current open roles span operations, sales, finance, engineering, and sourcing functions.
Active projects include global innovation governance, approved packing protocol rollout, inventory and transportation optimization, stage-gate NPD process, regional sourcing strategy, and ERP platform implementation.
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