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Western Dental & Orthodontics Tech Stack
Multi-state dental network with 350+ offices serving Medi-Cal and commercial patients
Western Dental & Orthodontics operates a large-scale dental services network across five states, anchored by heavy Medi-Cal enrollment in California. The tech stack (Dentrix + HubSpot + Salesforce + multi-channel ad platforms) and active project list reveal a company focused on patient acquisition and retention at scale — a natural priority for networks with high churn. Healthcare roles dominate hiring (475 of 535 open positions), with steady mid-level onboarding suggesting operational build-out across affiliated offices rather than strategic leadership expansion.
Tech Stack 26 technologies
Core StackIterable HubSpot Marketo Salesforce Google Ads Meta Ads Power BI SAS QuickBooks Dentrix Salesforce Marketing Cloud Google Analytics 4 Google Search Console Microsoft Advertising YouTube Microsoft Office Microsoft Project Project Server Google Bing Meta AWS X-Ray Word Excel Adobe Acrobat Pro Sage
What Western Dental & Orthodontics Is Building
◆Challenges
- Improving business performance
- New patient growth
- Increasing patient acquisition
- Ensuring compliance with healthcare advertising guidelines
- Profit and loss management
- Patient retention
- Workflow improvement initiatives
- Battling receivables
- Staff training and retention
- Finding patients to grow practice
▲Active Projects
- Business performance improvement plans
- Strategic local marketing initiatives
- Robust recall program
- End-to-end performance marketing execution across google ads, microsoft ads, meta ads, youtube, online video (olv)
- New patient growth
- Patient follow-up outreach
- Profit and loss management
- Staff training and oversight
- Proposal and report generation
- Patient follow-up and treatment suggestion
Hiring Activity
Steady550 roles · 220 in 30d
Department
Seniority
Company intelligence
