Full-service event management platform with owned venues in São Paulo
Welucci operates an integrated event-management ecosystem spanning corporate, social, and celebratory occasions across owned venues in São Paulo. The tech stack reveals a sales-and-finance-heavy operation: Salesforce + HubSpot + Pipedrive for pipeline management, SAP + Oracle for back-office operations, and Power BI + Looker Studio for reporting. Active projects center on client onboarding, LTV expansion, and financial automation—signals of scaling a maturing services business beyond venue booking into recurring revenue and operational discipline.
Welucci provides full-service event management for corporate and social celebrations, operating multiple owned venues in São Paulo. The company handles end-to-end execution: space management, logistics, vendor coordination, and event production. Their service model spans corporate events, private celebrations, workshops, dinners, and conferences. The 51–200-person team spans sales, HR, finance, marketing, operations, and design, reflecting a hybrid model of venue operations and client-facing services. Founded in 2017 and privately held.
Welucci uses Salesforce, HubSpot, and Pipedrive for pipeline and customer management, alongside RD Station for lead nurturing and Planhat for customer success tracking.
Welucci uses SAP and Oracle for financial systems, Power BI and Looker Studio for dashboards, and Excel for analysis. Current projects include financial reporting automation and budget variance analysis.
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