Serial Tech Stack

Exclusive distributor of lifestyle brands in Indonesia with retail and experiential focus

Retail Jakarta Selatan, Jakarta 51–200 employees Founded 2018 Privately Held

Serial is the official sole distributor of Corkcicle, Owala, and Baggu across Indonesia, operating a hybrid retail + events business from Jakarta. The tech stack reveals a retail-operations posture: NetSuite + Shopify for commerce, Instagram + TikTok for demand generation, and design tools (Illustrator, InDesign) for localization campaigns. Hiring velocity is decelerating (2 roles in 30 days), with marketing and design representing the largest active headcount — a signal that brand-building and localization are the immediate focus areas. Top pain points cluster around inventory management and activation ROI measurement, both typical scaling challenges for multi-channel retail.

Tech Stack 17 technologies

Core StackNetSuite Shopify Adobe Illustrator SketchUp Google Analytics Instagram TikTok Meta YouTube Excel Google Sheets Photoshop Notion InDesign Oracle NetSuite SuiteScript Shopee

What Serial Is Building

◆Challenges

Increasing footfall and basket size
Measuring roi of activations
Overstock/understock issues
Timely replenishment
Seasonal assortment planning
Maintaining brand identity during localization
Inventory discrepancies
Customer complaints
Store performance metrics
Legal risk identification

▲Active Projects

Thematic store takeovers
Experiential events & pop-ups
Offline partnerships & brand collaborations
New product rollouts
Product performance tracking
Data-driven optimization
New store openings, renovations, and relocations
Vm training materials and refresh modules
Monthly visual audits
Brand localization campaign

Hiring Activity

Decelerating15 roles · 2 in 30d

Department

Marketing

Design

Sales

Engineering

Legal

Ops

Seniority

Mid

Intern

Lead

Senior

Junior

Manager

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About Serial

Serial distributes three consumer lifestyle brands exclusively in Indonesia: Corkcicle (drinkware), Owala (hydration), and Baggu (bags). The business operates across physical retail locations and digital channels (Shopify storefront, Shopee), alongside experiential programming (pop-ups, brand collaborations, store takeovers). The company is 51–200 employees, headquartered in Jakarta Selatan, and was founded in 2018. Current operational priorities include new store openings, product performance tracking, and data-driven optimization of inventory and assortment mix.

HeadquartersJakarta Selatan, Jakarta

Company Size51–200 employees

Founded2018

Hiring MarketsIndonesia

Frequently Asked Questions

What brands does Serial distribute in Indonesia?

Serial is the official sole distributor of Corkcicle, Owala, and Baggu in Indonesia. These are the three core brand licenses the company operates.

What tech stack does Serial use?

Serial uses NetSuite and Shopify for commerce operations, Instagram and TikTok for marketing, Google Analytics for tracking, and Adobe Creative Suite (Illustrator, Photoshop, InDesign) for design and localization work.