Trade marketing execution platform combining field audits, creative production, and omnichannel campaigns
MAIN operates a trade marketing execution business built on field audits, creative design, and campaign deployment across retail channels in Latin America. The hiring pattern—21 junior roles in marketing, concentrated field-audit projects, and pain points around data quality from field teams—reveals a business scaling through boots-on-the-ground retail intelligence and localized campaign execution rather than software licensing. Stack is entirely design and office tools (Adobe, Google Workspace), with no data-analytics or business-intelligence adoption, suggesting manual audit workflows and a dependency on spreadsheets for route planning and margin tracking.
MAIN delivers trade marketing solutions for consumer brands operating in retail environments across Argentina and Peru. The company combines field audits of retail locations (focused on confectionery and pastry categories), creative asset production (visual design, pop materials), and omnichannel campaign execution. Projects center on store audits, product visibility analysis, and route optimization for field teams. The organization is structured around marketing and field operations, with minimal leadership headcount, indicating a founder-led, execution-focused model rather than a scaled management structure.
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro), Google Workspace, Microsoft Office, Canva. No data analytics or CRM tools in active use.
Field audits of retail locations in confectionery and pastry categories, trade marketing campaign design and deployment, pop-material creation, social media assets, and route optimization for field teams.
Other companies in the same industry, closest in size