We Are Africa Tech Stack

Luxury African travel trade exhibition and event curator

Events Services Cape Town, Western Cape 11–50 employees Founded 2014 Privately Held

We Are Africa runs an annual trade show for high-end African and Indian Ocean travel brands, held in Cape Town. The tech stack is sales and marketing-heavy (Pardot, Salesforce, Google Analytics, Asana) with design tools (Cinema 4D, Blender, Redshift) suggesting in-house creative production for event assets and installations. Active hiring spans sales, design, and marketing with a Creative Director leading the creative function — consistent with their stated focus on 'spectacular parties' and avoiding 'boring formats' as core competitive surfaces.

Tech Stack 17 technologies

Core StackRippling Pardot Google Analytics Asana WordPress Redshift Xero Salesforce Instagram LinkedIn Meta YouTube Cinema 4D Blender Octane Hyperion Excel

What We Are Africa Is Building

◆Challenges

Scaling recruitment for global growth
Curating the right crowd
Avoiding boring formats
Recruiting high-quality exhibitors and buyers
Maintaining high-quality prospect database
Ensuring smooth event delivery
New market opportunity assessment
Developing new show concepts
Complex multi-day event delivery
Budget management

▲Active Projects

Pure and further east marketing campaigns
Employer branding initiatives
Email automation via pardot
Show signage production
Travel trade shows
Interactive installations
Flagship event commercial success
Event logistics management
New show concepts
Integrated marketing campaigns

Hiring Activity

Steady10 roles · 3 in 30d

Department

Sales

Design

Marketing

Finance

Ops

Seniority

Mid

Manager

Director

Senior

Notable leadership hires: Creative Director

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About We Are Africa

We Are Africa is a curated trade exhibition connecting luxury travel brands across Africa and the Indian Ocean region with international travel trade buyers. Founded in 2014, the company operates from Cape Town and produces an annual multi-day event (4–9 May 2026) at DHL Stadium, alongside a parallel local format. The event model combines pre-scheduled B2B appointments, an un-conference, awards, and branded experiences. The organization positions itself beyond transactional trade show operations — marketing language emphasizes 'movement' and 'tribe' around African travel curation. Revenue and scale are driven by exhibitor and buyer registration fees, sponsorship, and ancillary services.

HeadquartersCape Town, Western Cape

Company Size11–50 employees

Founded2014

Hiring MarketsUnited Kingdom, South Africa

Frequently Asked Questions

What tech does We Are Africa use to run their events?

Core stack includes Salesforce for CRM, Pardot for email automation and lead nurturing, Asana for project management, and Google Analytics for event website tracking. Design workflows use Cinema 4D, Blender, and Redshift for rendering event graphics and installations.

Where is We Are Africa headquartered?

Cape Town, Western Cape, South Africa. Founded 2014. The company employs 11–50 people and operates as a privately held events and travel trade business.