Two-step building materials distributor with owned manufacturing brands
Wausau Supply operates a geographically dispersed two-step building materials distribution network with in-house manufactured brands (Diamond Kote, Waudena, Taylor Entrance Systems, Enkor). The tech stack is almost entirely Microsoft (Power BI, Power Platform, Fabric, Synapse, Dataverse) — signaling a recent or ongoing shift toward self-service analytics and low-code automation. Hiring velocity is accelerating across manufacturing, sales, and logistics, with active focus on enterprise BI dashboards and Fabric-based data solutions, suggesting the company is scaling operational visibility as it pursues national account expansion.
Wausau Supply was established in 1947 and operates a two-step distribution model covering the continental United States from the Pacific coast to the Appalachian region. The company partners with building materials manufacturers and distributes their products to retail centers, while also manufacturing and selling proprietary brands in roofing, entrance systems, and interior products. The workforce of 501–1,000 is spread across manufacturing facilities, sales, logistics, and support functions, with headquarters in Schofield, Wisconsin.
Wausau Supply uses Microsoft Power Platform (Power BI, Power Apps, Power Automate), Microsoft Fabric, Synapse, Dataverse, and OneLake. Excel remains in use. No other vendors appear in the top stack.
Current projects include converting prospect accounts into national accounts, developing Waudena value proposition, creating enterprise-grade Power BI dashboards, adopting scalable data solutions via Microsoft Fabric, and optimizing delivery routes and inventory accuracy.
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