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Watchfire Tech Stack

LED signs and digital displays for retail, auto, and sports venues

Appliances, Electrical, and Electronics Manufacturing Danville, IL 201–500 employees Founded 1932 Privately Held

Watchfire manufactures LED signage and digital display systems for retail, automotive, and sports applications. The company is shifting focus toward operational scaling: active projects center on quoting automation, knowledgebase expansion, and sales process professionalization—while pain points cluster around manufacturing efficiency, commercial execution, and channel strategy. Hiring velocity is accelerating with a pronounced tilt toward sales and ops roles, signaling a push to grow dealer channel coverage and back-office capacity.

Tech Stack 17 technologies

Core StackSalesforce Zoom AutoCAD Salesloft Outlook Word Excel PowerPoint Teams Webex GoToMeeting Inventor Vault Autodesk Inventor Microsoft Office SharePoint Autodesk

What Watchfire Is Building

◆Challenges

Tight deadlines
Reducing component costs
Improving manufacturing efficiency
Error proofing measures
Improving commercial execution
Sales effectiveness initiatives
Channel strategy
Office expansion and consolidation
Expanding knowledgebase
Improving first call resolution

▲Active Projects

Knowledgebase expansion
Quoting system implementation
Continual improvement/expansion of the watchfire knowledgebase
Product design improvements
Document field operation procedures
Analyze field operation methods
Loyalty program for third-party dealer representatives
Scaling and professionalizing the sports salesforce
Shop floor automation improvements
Virtual scoreboards and game-day content

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Sales

8

Ops

7

Support

7

Engineering

4

Marketing

2

Construction

1

HR

1

Other

1

Seniority

Mid

11

Junior

7

Intern

6

Manager

5

Senior

2

Director

1

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About Watchfire

Watchfire designs and manufactures LED signs and digital display systems for outdoor retail, automotive dealerships, sports venues, schools, and convenience stores. The company has been producing electric signage since 1932 and transitioned to LED displays in 1998. Core products include outdoor LED billboards, fixed-digit and video scoreboards, gas price signs, indoor video walls, and content management software (Ignite). The company operates as a 201–500 person manufacturing business headquartered in Danville, Illinois, selling primarily through a channel of independent sign dealers and directly to larger retailers and sports franchises.

HeadquartersDanville, IL

Company Size201–500 employees

Founded1932

Hiring MarketsUnited States

Frequently Asked Questions

What tech does Watchfire use for design and manufacturing?

Autodesk tools (AutoCAD, Inventor, Vault) for product design; Salesforce for sales operations; Microsoft Office and SharePoint for collaboration; Salesloft for sales enablement.

What products does Watchfire make?

Outdoor LED billboards, video scoreboards, gas price signs, indoor LED video walls, and fixed-digit message centers. All include Ignite content management software for design and scheduling.