Wam Global is a Madrid-based consulting and execution shop built around Salesforce — specifically Marketing Cloud, Service Cloud, and Commerce. The stack reveals a marketing-first operation: Salesforce Marketing Cloud + Pardot dominate, with supporting ad platforms (Google, Meta) and analytics wired in. Current hiring is skewed toward marketing roles (5 of 9 open positions), with engineering (3) and consulting (1) filling out the team, suggesting they're scaling customer delivery capacity rather than building proprietary IP.
Notable leadership hires: Salesforce Marketing Cloud Lead
Wam Global operates as a hybrid consultant-agency serving mid-market and enterprise brands across Spain. They design and implement Salesforce strategies across marketing automation, CRM, and commerce, positioning themselves around four capability pillars: creative and content strategy, marketing automation and customer data, e-commerce and experience, and media planning and optimization. The organization works on journey orchestration, functional design, and low-code solution architecture — typical implementations rather than product development. Active pain points center on Salesforce adoption barriers, process optimization, and budget efficiency, which frame their primary customer challenges.
Salesforce Marketing Cloud, Pardot, Salesforce Service Cloud and Commerce Cloud, HTML/CSS/JavaScript, SQL, Google Ads, Meta Ads, Google Analytics, and Google Merchant Center. They specialize in implementing and optimizing Salesforce ecosystems for customer journey and marketing automation.
Salesforce Marketing Cloud implementations, journey orchestration, functional design projects, Salesforce implementations for commercial transformation, and low-code solution design — primarily delivery-focused consulting engagements rather than product development.
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