Barefoot footwear design and manufacturing with direct-to-consumer and wholesale channels
Vivobarefoot manufactures minimalist footwear with a supply-chain-first operational shape: hiring spans manufacturing, logistics, and ops roles alongside design and engineering, while active projects cluster around lab testing, factory audits, and a parametric design-to-fabrication pipeline. The tech stack (Shopify, NetSuite, SAP, Boomi, Celigo) reflects a DTC+B2B retail model managing complexity across wholesale partners and factory partners across Vietnam, Pakistan, Germany, and the UK.
Notable leadership hires: Chief Operating Officer
Vivobarefoot designs and manufactures barefoot and minimalist footwear, founded on the principle that shoes closer to natural foot movement support both human health and environmental regeneration. The company operates as a B2C direct-to-consumer brand (via Shopify) and B2B wholesale partner to retailers. Manufacturing footprint spans multiple countries (Vietnam, Pakistan, Germany, UK), with ongoing work to standardize lab testing specs, audit partner factories, and optimize the design-to-production pipeline. A B Corp certified company with 51–200 employees based in London.
Vivobarefoot runs Shopify for e-commerce, NetSuite and SAP for ERP, Boomi and Celigo for integration, Zendesk for support, and CAD/Rhino/Grasshopper for product design. Python and C# support backend systems.
Manufacturing and operations span Vietnam, Pakistan, Germany, and the United Kingdom. Active projects include factory audits, lab testing specification upgrades, and supply-chain efficiency improvements across this partner network.
Other companies in the same industry, closest in size