Australian wellness and personal care brand portfolio management
Vitality Brands operates a multi-brand portfolio of wellness and skincare products distributed through retail channels. The stack is predominantly Adobe + Office + Figma, reflecting a design-forward consumer goods operation. Current hiring is split across design, finance, marketing, and sales with accelerating velocity—suggesting active portfolio expansion driven by new product development and retail partnership strategy.
Vitality Brands is a privately held Australian consumer goods company founded in 2003, headquartered in Richmond, Victoria. The company develops and manages a portfolio of wellness brands, including sunscreens, skincare, and personal care products. Operations span product development, brand marketing, retail partnerships with major department stores and supermarket chains, and point-of-sale execution. The organization employs 51–200 people and maintains active focus on category growth, promotional efficiency, and retail channel expansion.
Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Office (PowerPoint, Word).
Cancer Council Sunscreens and Cosmetics, Essano, Essano Happy Skin, Tribe Skincare, and epzen.
Other companies in the same industry, closest in size