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VIETRI Tech Stack

Italian ceramics and tabletop importer scaling direct-to-consumer channels

Manufacturing Hillsborough, North Carolina 11–50 employees Founded 1983 Privately Held

VIETRI imports handcrafted Italian ceramics, flatware, and home décor through both B2B and B2C channels. The tech stack—Shopify, NuOrder, Mirakl, SAP, and performance marketing tools (Google Ads, Meta, Pinterest)—reflects a wholesale-to-DTC hybrid model. Current hiring velocity is accelerating in marketing and sales (5 open roles, 3 posted in the last 30 days), alongside active projects in B2B/B2C page buildouts and SAP-to-Shopify automation, suggesting a scaling phase focused on order-to-fulfillment efficiency and channel expansion.

Tech Stack 17 technologies

Core StackGoogle Ads Google Analytics Shopify Wrike SAP Bing Ads Meta Ads Manager Pinterest Data Studio Excel Google Sheets Dropbox WeTransfer NuOrder Mirakl Photoshop Microsoft Office

What VIETRI Is Building

◆Challenges

Improving roas
Cost-effectiveness across channels
Maintaining product data integrity
Integrating sap-to-shopify automations
Managing promotional execution

▲Active Projects

B2b & b2c page buildouts
Sap-to-shopify automation testing
Product launches
Promotions
Loyalty flow creation
Vietri blog buildout

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Marketing

3

Sales

2

Seniority

Mid

4

Manager

1

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About VIETRI

VIETRI, founded in 1983, is the largest US importer of Italian handcrafted ceramics, urns, planters, flatware, glassware, and garden lighting. The company operates through both direct-to-consumer and wholesale channels, sourcing exclusively from Italian artisans and selling to consumers and trade buyers. Based in Hillsborough, North Carolina, the organization runs 11–50 employees with active focus on product launches, promotional execution, and loyalty program development. Key operational challenges center on order-to-delivery automation (SAP-to-Shopify integration), ROI management across paid channels, and maintaining product data consistency across platform integrations.

HeadquartersHillsborough, North Carolina

Company Size11–50 employees

Founded1983

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does VIETRI use?

Shopify and NuOrder for commerce; SAP for backend operations; Mirakl for marketplace management; Google Ads, Bing Ads, Meta Ads, and Pinterest for performance marketing; Google Analytics and Data Studio for reporting.