Frequency-based wellness ventures with direct-to-consumer scaling focus
Neowake operates as a venture builder exploring frequency and energy-based wellness solutions, with a 2–10 person team in Berlin focused entirely on direct-to-consumer go-to-market. The tech stack (WordPress, Shopify, Elementor, Figma) and project list reveal a company in early scaling: hiring is frozen (0 roles posted in 30 days), yet active work spans performance marketing, lead generation, and social media expansion—signaling they're optimizing conversion and reach before headcount growth. Pain points cluster around paid-campaign performance and channel integration, typical of seed-stage DTC operators hitting their first scaling ceiling.
Neowake develops and scales ventures centered on frequency and vibration-based applications for wellness. The company operates as a venture builder and investor, creating both proprietary products and joint ventures with external partners. The team is based in Berlin and structured around marketing-driven operations: four marketers, one designer, and individual contributors in engineering, logistics, manufacturing, and operations. Current product distribution channels include direct e-commerce (Shopify/WordPress), social media (Instagram, TikTok, YouTube), and paid acquisition (Google Ads, Meta).
Neowake is a venture builder exploring frequency and energy-based wellness solutions. They develop proprietary products and co-invest in joint ventures with partners, then bring those to market and scale them.
Primary stack: WordPress, Shopify, Elementor for e-commerce; Figma, Adobe Creative Suite for design; Google Ads, Meta Ads, Instagram, TikTok for marketing. Adopting React for site modernization.
Neowake is headquartered in Berlin, Germany, with 2–10 employees. The team is marketing-heavy (4 headcount) with single contributors in design, engineering, logistics, manufacturing, and operations.
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