Succession planning platform consolidating independent wealth advisors
VestGen consolidates retiring wealth advisors into a unified platform with shared operations, unified brand, and centralized finance—positioning itself as an alternative to traditional RIA roll-ups. The tech stack (Salesforce Financial Services Cloud, Snowflake, Azure, Power BI) and active projects signal heavy investment in data integration and operational automation; the pain-point list (client data accuracy, FP&A from scratch, acquisition onboarding speed) reveals the core friction of managing multiple advisory books and clients across a single system. Early-stage hiring velocity is accelerating across finance, data, and engineering.
VestGen is a wealth management platform founded in 2024 that enables retiring independent financial advisors to transition their advisory businesses into a consolidated ecosystem. Rather than selling to a roll-up firm, advisors join VestGen's values-driven community, maintain client relationships, and benefit from shared operations (unified ADV, single finance function, shared brand) while retaining autonomy. The platform serves both retiring advisors seeking succession solutions and Gen2 wealth advisors entering the industry. Based in Chicago with 51–200 employees, VestGen integrates multiple acquired advisory practices and their client bases, requiring continuous work on data consolidation, client onboarding, and operational scaling.
VestGen uses Salesforce Financial Services Cloud as its core CRM, backed by Snowflake and Azure for data warehousing and analytics. Power BI and Power Platform handle reporting and workflow automation.
Key projects include integrating acquired advisory firms, building a modern data platform on Snowflake and Azure, automating accounting and fee analysis processes, optimizing ERP systems, and improving client onboarding workflows.
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