Sustainable home décor manufacturer using recycled polyethylene
Vasap Design manufactures decorative home products from 100% recycled polyethylene, operating from Brazil with a sales-driven organizational structure (12 sales roles out of 25 total active hires). The company is actively scaling inside sales and developing commercial playbooks while struggling with B2B platform adoption and client acquisition—a pattern typical of manufacturers transitioning from direct/retail channels to digital sales infrastructure.
Vasap Design produces decorative vases and home furnishings from recycled polyethylene, founded in 2018 and based in Aparecida de Goiânia, Goiás. The company operates across manufacturing, sales, logistics, and marketing functions with 51–200 employees. Current focus areas include retail performance, inside sales standardization, and CRM implementation, alongside ongoing efforts to collect market insights and improve sales forecasting accuracy.
Stack centers on Adobe Creative Suite (Illustrator, Photoshop, Lightroom), Excel, Microsoft Office, and social platforms (Instagram, YouTube, LinkedIn, Pinterest, TikTok, WhatsApp). No specialized CRM or ERP tools detected in active use.
Priorities include scaling inside sales channels, standardizing CRM usage, developing commercial playbooks, improving retail sell-out performance, and expanding brand presence through social media and digital campaigns.
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