Broker-dealer and RIA platform for wealth advisors and financial planners
Valmark Financial Group operates a broker-dealer and registered investment advisor network serving independent wealth management firms. The tech stack is predominantly legacy financial services infrastructure (Pershing NetX360) paired with office productivity tools, with no active adoption of newer platforms — typical of firms whose competitive edge sits in regulatory compliance and advisor relationships rather than proprietary software. Hiring velocity is accelerating across ops and finance roles, and the pain-point list (complex custodial requests, policy procedure changes, reducing errors, automating manual tasks) suggests internal process maturity is a bottleneck as the firm scales.
Founded in 1963, Valmark Financial Group is a privately held financial services firm based in Akron, Ohio. The company operates as a broker-dealer, registered investment advisor, and insurance agency, providing life insurance, investment advisory, risk management, and retirement plan products to independent financial advisors and wealth management firms. The firm serves as a back-office and compliance backbone for entrepreneurial advisory practices, handling custodial operations, product support, and regulatory infrastructure. With 51–200 employees and active projects spanning application processing, marketing support, and public-facing events, the company combines traditional financial services operations with advisory-facing business development.
Pershing NetX360 for custodial operations, Microsoft Office suite (Outlook, Word, Excel), DocuSign, Asana, QuickBooks, CRM, and development languages including Java, .NET, Python, and JavaScript.
The company cites complex custodial requests, policy procedure changes, high-volume task management, error reduction, workflow optimization, and automation of manual processes as key pain points.
Other companies in the same industry, closest in size