Community credit union modernizing member services and treasury operations
Valley Strong is a mid-sized nonprofit credit union headquartered in Bakersfield, CA, built on a Salesforce-native tech stack (Sales Cloud, Service Cloud, Shield, MuleSoft) while adopting OmniStudio and Genesys Cloud. Active projects center on treasury management onboarding, fraud detection frameworks, and capital markets strategy—priorities that align with their stated pain points around fraud prevention, business banking expansion, and regulatory risk. The hiring profile skews toward support and finance roles with steady velocity, suggesting incremental scaling of member services and back-office operations rather than major platform rebuilds.
Valley Strong Credit Union, founded in 1938, serves members across California with a product suite spanning consumer and business lending, digital banking, retirement planning, and wealth management. The organization operates as a nonprofit with 501–1,000 employees and is headquartered in Bakersfield. Current operational focus spans consumer lending (auto and home loans), business banking, treasury management services, and fraud prevention. The credit union is implementing enhanced compliance frameworks and treasury capabilities, signaling investment in both regulatory resilience and product-led growth in institutional banking.
Salesforce (Sales Cloud, Service Cloud, Shield), MuleSoft, Apex, Lightning, REST/SOAP, Git, and Visual Studio Code. The organization is adopting OmniStudio and Genesys Cloud.
Primary projects include onboarding and implementing treasury management services, building a risk-based financial crimes framework, deploying fraud monitoring and KRI dashboards, and developing capital markets and secondary market strategies.
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