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Wisconsin Foundation and Alumni Association Tech Stack

Fundraising and alumni engagement platform for a major university foundation

Higher Education Madison, WI 201–500 employees Founded 1861 Nonprofit

Wisconsin Foundation & Alumni Association operates a donor and alumni engagement engine for UW-Madison, running on Salesforce (CRM + Marketing Cloud) and Zendesk. Active hiring across fundraising, development, and operations roles—with director-level and senior positions dominating—reflects a scaling effort in major-gift programs. Pain points center on prospect management centralization and competitive fundraising headwinds, suggesting the org is modernizing workflows to grow its donor base.

Tech Stack 10 technologies

Core StackSketchUp Salesforce Zendesk Instagram X YouTube LinkedIn Meta Salesforce Marketing Cloud

What Wisconsin Foundation and Alumni Association Is Building

◆Challenges

Increasing major gift fundraising
Expanding major gift portfolio
Increasing competitiveness for philanthropic support
Grow major gifts program
Transform foundation fundraising
Centralized prospect management
Limited submission processes
Cyber-security issues
Benefits enrollment
Developing major gift strategies

▲Active Projects

College's bov meeting
Emeritus events
Develop sops and training materials for frdods
Commencement
Development of internal tools for portfolio monitoring
Donor recognition fulfillment
Customer experience improvement projects
Outdoor exhibit spaces
Sustainable planting design
Park planting plan update

Hiring Activity

Steady30 roles · 10 in 30d

Department

Ops

8

Marketing

6

Fundraising

5

Data

2

Development

2

Finance

2

Healthcare

2

Engineering

1

Seniority

Senior

10

Director

9

Manager

3

Mid

3

Intern

2

Junior

2

Lead

1

VP

1

Notable leadership hires: Director of Development, Development Director, Director of Foundation Relations, Managing Director of Development, Foundation Relations Director

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About Wisconsin Foundation and Alumni Association

The Wisconsin Foundation & Alumni Association is a nonprofit division supporting UW-Madison's mission through alumni engagement, donor relations, and fundraising. Founded in 1861, WAA serves alumni worldwide and coordinates with the broader foundation to secure philanthropic support for the university. The organization operates across development, stewardship, alumni relations, marketing, communications, IT, and finance. Dues-paying members and donor contributions fund programs that connect graduates to the university and ensure access to education.

HeadquartersMadison, WI

Company Size201–500 employees

Founded1861

Hiring MarketsUnited States

Frequently Asked Questions

What software does Wisconsin Foundation use?

The organization uses Salesforce (CRM and Marketing Cloud), Zendesk for support, and Instagram, LinkedIn, X, and YouTube for social channels. Meta and SketchUp appear in the active stack as well.

What is Wisconsin Foundation working on?

Active projects include commencement and emeritus events, development of internal portfolio-monitoring tools, donor recognition fulfillment, customer experience improvement, and outdoor space updates. The org is also standardizing processes and training materials for fundraising operations.