Nonprofit sports federation governing U.S. soccer at all levels
U.S. Soccer is the governing body for soccer across the United States, spanning recreational to competitive play. The tech stack is office-centric (Paylocity, Office suite, Outlook) with social and video distribution channels (TikTok, YouTube, Snapchat, Braze), indicating a federation prioritizing athlete and fan communication over internal operational automation. The hiring acceleration across marketing, operations, and sports roles — combined with active pain points around ticket sales, fan engagement, and attendance — suggests the organization is in growth mode but constrained by manual workflows in performance analysis and P&L operations.
Notable leadership hires: Communications Director
U.S. Soccer is the nonprofit governing body for soccer in the United States, with a 110-year mandate to develop the sport at all levels from youth recreational programs through elite national teams. The organization operates from Fayetteville, Georgia, with 51–200 employees. Current work spans talent identification and development pathways for youth and senior national teams, matchday experience optimization, integrated marketing campaigns targeting female participation, and coverage expansion for disability inclusion soccer. Active pain points include ticket sales growth, fan engagement, attendance scaling, and the standardization of performance-analysis workflows across youth and professional programs.
Paylocity for HR/payroll, Hudl for video performance analysis, Microsoft Office suite (Word, PowerPoint, Excel, Outlook), and social/broadcast platforms including YouTube, TikTok, Snapchat, and Braze for fan communication.
Fayetteville, Georgia, United States. Founded in 1913 as a nonprofit.
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