European pharma and nutraceuticals manufacturer with 185+ years of branded portfolio
Uriach manufactures and distributes pharmaceutical, nutraceutical, and natural health brands across 11 European markets, with distribution reaching 40+ additional countries. The tech stack is dominated by SAP, Salesforce, and Google's marketing suite—a pattern typical of mid-market CPG/pharma operations—while pain points cluster around process automation (GL, AP, medical device surveillance) and retail activation (point-of-sale promotions, pharmacy sell-out). The hiring surge skews heavily toward marketing and sales roles, suggesting a shift toward direct consumer and channel-partner engagement.
Uriach is a privately held pharmaceutical and consumer health manufacturer headquartered in Barcelona, Spain, with over 1,300 employees. The company operates a portfolio of established brands including Aquilea, Fisiocrem, Laborest, Sidroga, and others across nutraceuticals, food supplements, natural care, and consumer health segments. Distribution spans 11 European countries directly (Spain, Italy, Portugal, Germany, Austria, Switzerland, Romania, Slovakia, Czech Republic, France, Belgium) plus 40+ additional markets via distribution partnerships. Active projects include trade strategy development, digital marketing implementation, multilingual packaging, and point-of-sale promotion activation, reflecting a business model balancing direct sales to pharmacies with consumer-facing brand building.
Core systems include SAP (enterprise resource planning), Salesforce (CRM), Microsoft Office suite, and Docuware (document management). Marketing and analytics rely on Google Ads, Meta Ads, Google Analytics 4, and Instagram/TikTok for brand promotion.
Uriach operates with 501–1,000 employees; the company reports over 1,300 collaborators across its operations, suggesting the range covers core staff across manufacturing and distribution hubs.
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