Urbn Leaf Tech Stack

Cannabis retailer scaling operations and customer experience across physical locations

Retail San Diego, California 201–500 employees Founded 2017 Privately Held

Urbn Leaf operates a multi-location cannabis retail business founded in 2017, now at 201–500 employees. The tech stack is heavily weighted toward marketing automation (Optimizely, Monetate, Tealium, Google Tag Manager) and paid search (Google Ads, Bing Ads, SA360), indicating a performance-marketing-driven customer acquisition model. Active projects around A/B testing, adoption rate improvement, and automated data monitoring suggest the company is maturing its analytics and operational discipline—areas typically underdeveloped in early retail chains. Pain points center on operational reliability, incident response time, and talent retention, with design and ops roles dominating the hiring mix.

Tech Stack 19 technologies

Core StackOptimizely JavaScript Google Ads Google Analytics Microsoft 365 Google Outlook PowerPoint Excel SiteSpect Monetate Tealium Google Tag Manager CSS Meta Microsoft Office Bing Ads SA360 Microsoft Advertising

What Urbn Leaf Is Building

◆Challenges

Improving adoption rates
Reducing incident mttr
Improving operational reliability
Eliminating operational toil
Meeting sample goals
Meeting target product costs
Meeting time requirements
Line plan style count
High paid search spend
Retaining top talent

▲Active Projects

Critical path resilience protocols
Incident management process discipline
Bulk cost negotiations
Category development process
Concept and sketch review
Pre-style development
Sample room allocation plan
Adoption rate improvement
A/b testing platform development
Automated data signal monitoring

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Design

Ops

Manufacturing

Marketing

Product

Logistics

Seniority

Junior

Mid

Senior

Intern

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About Urbn Leaf

Urbn Leaf is a cannabis dispensary chain headquartered in San Diego, California. The company operates multiple retail locations with a stated focus on consumer education, staff training, and customer experience. The organization spans design, operations, manufacturing, marketing, product, HR, and logistics functions, with a hiring base skewed toward junior and mid-level roles. Current operational priorities include improving supply chain reliability, reducing incident resolution time, managing paid search costs, and developing repeatable processes around category development and sample management.

HeadquartersSan Diego, California

Company Size201–500 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What marketing and analytics tech does Urbn Leaf use?

Urbn Leaf uses Optimizely, Monetate, Tealium, Google Tag Manager, Google Ads, Bing Ads, and SA360 for campaign management, personalization, and paid search analytics.

Where is Urbn Leaf headquartered?

Urbn Leaf is headquartered in San Diego, California, and hires exclusively in the United States.