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Urban Company Tech Stack

Marketplace platform connecting customers with vetted home and beauty service professionals across South Asia

Technology, Information and Internet Gurgaon 1,001–5,000 employees Founded 2014 Privately Held

Urban Company operates a two-sided marketplace for home services (repairs, cleaning, salon, spa) across India, UAE, Singapore, and Saudi Arabia, with 1,000+ employees and accelerating hiring. The tech stack is analytics-heavy (SQL, Tableau, Power BI, Oracle) rather than infrastructure-heavy, and the project list reveals a supply-side optimization focus: partner onboarding, quality assurance, demand-supply planning, and performance marketing efficiency. Hiring is concentrated in operations (60 roles) and sales (17), suggesting the company is scaling execution and unit economics rather than building new platform capabilities.

Tech Stack 16 technologies

Core StackGoogle Ads Tableau Power BI Canva Figma Oracle Facebook Ads Manager Excel SQL Midjourney Gemini ChatGPT Runway Instagram YouTube Google Sheets

What Urban Company Is Building

◆Challenges

Customers find it challenging to avail quality services
Unorganized fragmented offline industry
Improving partner quality
Service professionals struggling to make ends meet
Partner onboarding
Supply/demand planning
Operational excellence for cities
Improving service quality
Demand-supply planning
Scaling execution

▲Active Projects

Partner onboarding
Improving quality and service excellence
Improving offerings and innovation
Revamp by urban company
Launch new female waxing variant in south india
Launch video consulting for appliance repairs
Driving scale & efficiency in performance marketing
Building an 80%+ accurate reach model
Media selection & deployment to widen tofu
In-store activations

Hiring Activity

Accelerating120 roles · 75 in 30d

Department

Ops

60

Sales

17

Marketing

10

HR

9

Support

5

Finance

4

Operations

3

Product

3

Seniority

Senior

38

Junior

35

Manager

19

Mid

19

Intern

4

Lead

2

Director

1

Notable leadership hires: Associate Director Marketing

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About Urban Company

Urban Company is a technology-enabled services marketplace founded in 2014, headquartered in Gurgaon, connecting customers with trained service professionals for home maintenance, repairs, cleaning, and beauty services. The platform operates across four countries: India, UAE, Singapore, and Saudi Arabia. The company also produces Native, an in-house brand of smart home devices. Service professionals on the platform are certified through Skill India and NSDC partnership programs, positioning the company as an employer and skills trainer alongside its marketplace function. The core business model involves matching demand from urban customers with vetted supply from service professionals, with ongoing focus on quality control and operational scaling across multiple cities.

HeadquartersGurgaon

Company Size1,001–5,000 employees

Founded2014

Hiring MarketsBangladesh, Germany, India, Singapore

Frequently Asked Questions

What is Urban Company's main business model?

Urban Company operates a two-sided marketplace connecting customers with vetted service professionals for home services (repairs, cleaning, salon, spa) across India, UAE, Singapore, and Saudi Arabia. The company also sells smart home solutions under its Native brand.