UnitedMasters Tech Stack

Distribution and brand partnership platform for independent musicians

Musicians Brooklyn, New York 201–500 employees Founded 2017 Privately Held

UnitedMasters operates a music distribution and artist services platform built on NetSuite, Google Workspace, Monday.com, and Braze—a stack reflecting a hybrid operational model balancing back-office finance (royalty accounting, payments) with marketing automation and fan engagement. The hiring profile is heavily marketing-skewed (8 roles) with sparse engineering (1 role), indicating a go-to-market focus rather than platform-first growth; the company is actively addressing artist retention and timely payment infrastructure while expanding label services onboarding.

Tech Stack 11 technologies

Core StackNetSuite Monday.com Smartsheet Bill.com Greenhouse Braze Google Workspace iOS Android Liquid Brandwatch

What UnitedMasters Is Building

◆Challenges

Legacy music business
Accurate royalty accounting
Ownership of master rights
Supporting independent record labels
Improving tools for early stage artists
Timely royalty payments
Artist retention
Architectural modernization
Global scale
Ensuring accurate, timely payments

▲Active Projects

Artist roster marketing strategy
Release schedule management
Roadmap development
Label services onboarding
Customer feedback synthesis
Distribution tools
Artist monetization features
Payments
Metadata integrity oversight
Ai/ml for internal engineering productivity

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Finance

Product

Data

Design

Engineering

Executive

Seniority

Senior

Manager

Director

Mid

Notable leadership hires: Program Director, Business Director, Strategy Director, Context Director

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About UnitedMasters

UnitedMasters provides independent musicians with distribution to major streaming platforms, artist analytics dashboards, and access to brand partnership opportunities with companies like the NBA, Bose, and iHeart. The platform combines music distribution infrastructure with a marketplace connecting artists to promotional services—playlist pitching, PR, marketing—and monetization features. Founded in 2017 and headquartered in Brooklyn, the company operates at 201–500 employees and serves artists ranging from early-stage to established acts, with active efforts to support independent record labels alongside individual musicians. Core operational challenges center on royalty accuracy, timely payments, and artist retention.

HeadquartersBrooklyn, New York

Company Size201–500 employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does UnitedMasters use?

NetSuite for financial operations, Google Workspace for collaboration, Monday.com for project management, Braze for marketing automation, Greenhouse for hiring, and native iOS/Android apps for artist-facing features.

Where is UnitedMasters headquartered?

Brooklyn, New York. The company was founded in 2017 and currently employs 201–500 people, all hiring focused in the United States.