Uni Seoul Tech Stack

Korean-inspired lifestyle retailer scaling across India with omnichannel operations

Retail Pune, Maharashtra 11–50 employees Founded 2023 Privately Held

Uni Seoul is a 2023-founded retail brand operating 15 outlets across 5 Indian cities, selling Korean-inspired daily essentials and home goods. The tech stack reveals a bootstrapped, operations-heavy business: Zoho suite for inventory and accounting, Shopify for e-commerce, and creative tools (Premiere Pro, After Effects, CapCut, DaVinci Resolve) for high-volume content production. Current hiring leans heavily into marketing (3 roles) and finance (2 roles), paired with projects in unit economics, finance automation, and demand forecasting—a profile consistent with a retailer transitioning from founder-led operations to scalable systems.

Tech Stack 16 technologies

Core StackAdobe Premiere Pro After Effects Adobe Illustrator Shopify QuickBooks Excel Zoho Books Zoho Inventory Final Cut Pro CapCut DaVinci Resolve Photoshop Runway Tally Zoho Google Sheets

What Uni Seoul Is Building

◆Challenges

Fundraising readiness
Optimizing delivery timelines
Working capital discipline
Ensuring timely procurement of merchandise
Cost-effective procurement deals
Budget monitoring and variance reporting
High-volume daily video output
Scaling digital footprint
Resolving logistics issues
Reducing cod return rates

▲Active Projects

Unit economics improvement
Finance process automation
Procurement processes end-to-end
Campaign-related procurement purchases
Demand forecasting analysis
Ai-driven editing
Brand calibration workflow
Improve cvr on top pdps
Increase aov through offers or bundling
Reduce cod return rates

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Finance

Logistics

Operations

Ops

Sales

Seniority

Mid

Senior

Junior

Lead

Manager

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About Uni Seoul

Uni Seoul curates Korean-aesthetic home and daily-use goods for the Indian market, positioning itself as a lifestyle brand rather than a commodity retailer. The company operates a dual-channel model: 15 physical outlets across Indian cities alongside Shopify-based e-commerce. Since founding in 2023, the business has grown to 11–50 employees and is now automating back-office processes (finance, procurement, inventory management) while investing in video-driven digital marketing—a heavy content production load suggests TikTok and Instagram are core channels. Active challenges include working capital discipline, logistics resolution, and reducing cash-on-delivery return rates, typical friction points for young Indian retailers scaling beyond single-city operations.

HeadquartersPune, Maharashtra

Company Size11–50 employees

Founded2023

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Uni Seoul use?

Zoho Books (accounting), Zoho Inventory (stock management), Shopify (e-commerce), QuickBooks (financial), and Adobe/Runway creative tools (Premiere Pro, After Effects, CapCut, DaVinci Resolve, Photoshop, Illustrator) for in-house video and design production.

Where is Uni Seoul headquartered?

Pune, Maharashtra, India. The company operates 15 brand outlets across 5 cities and was founded in 2023.