Multi-brand fitness franchise holding across Brazil
Grupo Ultra Franquias operates a portfolio of five fitness and wellness brands across Brazil, from full-service gyms to specialized studios in HIIT, cycling, pilates, yoga, and dance. The hiring mix is ops-heavy (76 headcount) paired with nearly equal healthcare staffing (72), reflecting the operational complexity of managing a distributed franchise network rather than a traditional SaaS or tech-forward operator. Stack is entirely Microsoft Office + design tools (SketchUp, AutoCAD, 3ds Max), with no adoption of analytics, CRM, or automation platforms — a potential lever for reducing franchise operations friction.
Grupo Ultra Franquias is a franchise holding company based in São Paulo, Brazil, managing a portfolio of five fitness and wellness brands. Franchisees can choose between full-service gym models or specialized fitness studios depending on investment capacity and regional market. The company was founded in 2020 and currently operates with 201–500 employees across operations, healthcare/fitness, sales, and support functions. Active challenges include expanding the franchise network, maintaining equipment compliance and preventive maintenance across distributed locations, improving student retention, and meeting sales and revenue targets.
Five brands spanning full-service gyms (high-value, low-price model) and specialized studios in HIIT, cycling, pilates, yoga, and dance. Franchisees select studio or gym format based on investment capacity and regional fit.
São Paulo, SP, Brazil. All hiring activity is currently Brazil-based. The company was founded in 2020 and operates 201–500 employees.
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